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Hair sprays:Which brands are most popular in search?

In August 2026, Pantene was the most searched among hair sprays worldwide, with an estimated 246K branded searches and 50% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pantene50%
  2. TRESemmé40.9%
  3. VO53%
  4. Got2b2.5%
  5. Schwarzkopf2%
  6. Elnett1.6%

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Share of SearchLeaderboard

Compare the hair sprays people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hair sprays worldwide, by month

Share of Search by month for Pantene, TRESemmé, VO5, Got2b, Schwarzkopf. The figures are in the table below the chart.

View monthly share of search table
MonthPanteneTRESemméVO5Got2bSchwarzkopfElnett
Oct 202551%41.7%2.5%1.4%2.1%1.4%
Nov 202550.9%41.6%3.1%1.4%1.7%1.4%
Dec 202550.9%41.6%3.1%1.4%1.7%1.4%
Jan 202650%40.9%4.5%1.6%1.6%1.3%
Feb 202654.4%36.5%4%1.8%2.2%1.2%
Mar 202649.8%40.7%3.7%2%2.5%1.3%
Apr 202650.1%40.9%3.7%2%2%1.3%
May 202650.4%41.2%3%2%2%1.4%
Jun 202650%40.9%3%2%2.5%1.6%
Jul 202649.7%40.6%3%2%3%1.6%
Aug 202650%40.9%3%2.5%2%1.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Pantene

    50%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.TRESemmé

    40.9%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.VO5

    3%

    Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Got2b

    2.5%

    Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  5. 5.Schwarzkopf

    2%

    Moved from 3rd to 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1 points.

  6. 6.Elnett

    1.6%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hair sprays worldwide?

In August 2026, Pantene was the most searched among hair sprays worldwide, with an estimated 246K branded searches and 50% estimated Share of Search within this set. TRESemmé is in 2nd place, 9.1 percentage points behind at 40.9% Share of Search.

Global hair sprays, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pantene51% → 50%54.4%Feb 202649.7%Jul 20261st
TRESemmé41.7% → 40.9%41.7%Oct 202536.5%Feb 20262nd
VO52.5% → 3%4.5%Jan 20262.5%Oct 20253rd
Got2b1.4% → 2.5%2.5%Aug 20261.4%Nov 20256th → 4th
Schwarzkopf2.1% → 2%3%Jul 20261.6%Jan 20264th → 5th
Elnett1.4% → 1.6%1.6%Jun 20261.2%Feb 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Pantene’s estimated Share of Search among hair sprays worldwide decreased from 51% to 50%.
  • Across the 11 months ending August 2026, TRESemmé’s estimated Share of Search among hair sprays worldwide decreased from 41.7% to 40.9%.
  • Across the 11 months ending August 2026, Got2b’s estimated Share of Search among hair sprays worldwide increased from 1.4% to 2.5%.
  • Across the 11 months ending August 2026, Pantene’s estimated Share of Search among hair sprays worldwide peaked at 54.4% in February 2026 and was lowest at 49.7% in July 2026.
  • Across the 11 months ending August 2026, TRESemmé’s estimated Share of Search among hair sprays worldwide peaked at 41.7% in October 2025 and was lowest at 36.5% in February 2026.
  • Across the 11 months ending August 2026, VO5’s estimated Share of Search among hair sprays worldwide peaked at 4.5% in January 2026 and was lowest at 2.5% in October 2025.
  • Across the 11 months ending August 2026, Got2b’s estimated Share of Search among hair sprays worldwide peaked at 2.5% in August 2026 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair sprays worldwide peaked at 3% in July 2026 and was lowest at 1.6% in January 2026.
  • Across the 11 months ending August 2026, Got2b rose from 6th to 4th among hair sprays worldwide.
  • Across the 11 months ending August 2026, Schwarzkopf fell from 4th to 5th among hair sprays worldwide.
  • Across the 11 months ending August 2026, Elnett fell from 5th to 6th among hair sprays worldwide.
  • Across the 11 months ending August 2026, VO5 held steady: its estimated Share of Search among hair sprays worldwide moved less than 0.5 percentage points.

How did search popularity change for hair sprays worldwide in August 2026?

  1. In August 2026, Schwarzkopf lost estimated Share of Search among hair sprays worldwide, from 3% to 2%.

  2. In August 2026, Got2b rose from 5th to 4th among hair sprays worldwide.

  3. In August 2026, VO5 rose from 4th to 3rd among hair sprays worldwide.

  4. Estimated monthly branded searches for Elnett worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

How the Brand Demand Index is measured

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