How popular isSchwarzkopf in search?
In August 2026, there were an estimated 9.9K branded searches for Schwarzkopf worldwide which held steady over the last 11 months. Schwarzkopf holds 2% estimated Share of Search among hair sprays worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hair sprays compete with Schwarzkopf?
Share of Search by month for Pantene, TRESemmé, VO5, Got2b, Schwarzkopf. The figures are in the table below the chart.
View monthly share of search table
| Month | Pantene | TRESemmé | VO5 | Got2b | Schwarzkopf | Elnett |
|---|---|---|---|---|---|---|
| Oct 2025 | 51% | 41.7% | 2.5% | 1.4% | 2.1% | 1.4% |
| Nov 2025 | 50.9% | 41.6% | 3.1% | 1.4% | 1.7% | 1.4% |
| Dec 2025 | 50.9% | 41.6% | 3.1% | 1.4% | 1.7% | 1.4% |
| Jan 2026 | 50% | 40.9% | 4.5% | 1.6% | 1.6% | 1.3% |
| Feb 2026 | 54.4% | 36.5% | 4% | 1.8% | 2.2% | 1.2% |
| Mar 2026 | 49.8% | 40.7% | 3.7% | 2% | 2.5% | 1.3% |
| Apr 2026 | 50.1% | 40.9% | 3.7% | 2% | 2% | 1.3% |
| May 2026 | 50.4% | 41.2% | 3% | 2% | 2% | 1.4% |
| Jun 2026 | 50% | 40.9% | 3% | 2% | 2.5% | 1.6% |
| Jul 2026 | 49.7% | 40.6% | 3% | 2% | 3% | 1.6% |
| Aug 2026 | 50% | 40.9% | 3% | 2.5% | 2% | 1.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 246K | 0% | +0.3 points | |
| 2, held 2nd | 40.9% | 201K | 0% | +0.2 points | |
| 3, moved from 4th to 3rd | 3% | 14.8K | 0% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 2.5% | 12.1K | +22.2% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 2% | 9.9K | -33.1% | -1 pointsmoved from 3rd to 5th | |
| 6, held 6th | 1.6% | 8.1K | 0% | 0 points |
1.
Pantene50%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
TRESemmé40.9%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.VO5
3%
Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
4.Got2b
2.5%
Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
2%
Moved from 3rd to 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1 points.
6.Elnett
1.6%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Schwarzkopf and its closest rivals
How has branded search demand for Schwarzkopf changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Schwarzkopf worldwide held steady at 9.9K.
- Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair sprays worldwide peaked at 3% in July 2026 and was lowest at 1.6% in January 2026.
- Across the 11 months ending August 2026, Schwarzkopf fell from 4th to 5th among hair sprays worldwide.
How did search popularity change for hair sprays worldwide in August 2026?
4 changes
In August 2026, Schwarzkopf lost estimated Share of Search among hair sprays worldwide, from 3% to 2%.
In August 2026, Got2b rose from 5th to 4th among hair sprays worldwide.
In August 2026, VO5 rose from 4th to 3rd among hair sprays worldwide.
Estimated monthly branded searches for Elnett worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Where does Schwarzkopf compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hair colour | 5th of 6 | 0.56% | Show ranking |
| Hair dye brands | 5th of 5 | 0.56% | Show ranking |
| Hair sprays | 5th of 6 | 2% | Shown above |
How is Schwarzkopf measured?
Brandwave collects information about searches that people make online using Schwarzkopf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- schwarzkopf live
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Is Schwarzkopf your brand?
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