How popular isClairol in search?
In September 2026, there were an estimated 12.1K branded searches for Clairol worldwide which is down 18.2% over the last 12 months. Clairol holds 2.2% estimated Share of Search among hair color brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Redken54%
Revlon36.1%
Garnier Nutrisse4.9%
Clairol2.2%
Schwarzkopf1.5%
Wella1.5%
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Which hair color brands compete with Clairol?
Share of Search by month for Redken, Revlon, Garnier Nutrisse, Clairol. The figures are in the table below the chart.
View monthly share of search table
| Month | Redken | Revlon | Garnier Nutrisse | Clairol | Schwarzkopf | Wella |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 40.4% | 4.5% | 2.4% | 1.6% | 1.6% |
| Nov 2025 | 55.2% | 36.9% | 3.3% | 1.8% | 1.2% | 1.5% |
| Dec 2025 | 54.6% | 36.5% | 4% | 1.8% | 1.2% | 1.8% |
| Jan 2026 | 54.6% | 36.5% | 4% | 1.8% | 1.2% | 1.8% |
| Feb 2026 | 54.1% | 36.1% | 4% | 1.8% | 1.8% | 2.2% |
| Mar 2026 | 58.4% | 31.9% | 4.3% | 1.6% | 1.9% | 1.9% |
| Apr 2026 | 53.9% | 36% | 4.8% | 1.8% | 1.8% | 1.8% |
| May 2026 | 54.7% | 36.5% | 4% | 1.5% | 1.8% | 1.5% |
| Jun 2026 | 57.9% | 31.7% | 4.3% | 1.9% | 2.3% | 1.9% |
| Jul 2026 | 53.2% | 35.5% | 4.8% | 1.7% | 2.6% | 2.1% |
| Aug 2026 | 53.7% | 35.8% | 4.8% | 2.2% | 1.8% | 1.8% |
| Sep 2026 | 54% | 36.1% | 4.9% | 2.2% | 1.5% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54% | 301K | 0% | +0.3 points | |
| 2, held 2nd | 36.1% | 201K | 0% | +0.2 points | |
| 3, held 3rd | 4.9% | 27.1K | 0% | 0 points | |
| 4, held 4th | 2.2% | 12.1K | 0% | 0 points | |
| 5, held 5th | 1.5% | 8.1K | -18.2% | -0.3 points | |
| 6, held 6th | 1.5% | 8.1K | -18.2% | -0.3 points |
1.
Redken54%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
Revlon36.1%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.9%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Clairol2.2%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.
Wella1.5%
Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare search popularity between Clairol and its closest rivals
Every comparison with Clairol
7 comparisons
How has branded search demand for Clairol changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clairol worldwide fell from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Clairol’s estimated Share of Search among hair color brands worldwide held steady, from 2.4% to 2.2%.
How did search popularity change for hair color brands worldwide in September 2026?
5 changes
Revlon’s estimated Share of Search among hair color brands worldwide has gained ground for 3 months in a row, from 31.7% to 36.1% in September 2026.
Garnier Nutrisse’s estimated Share of Search among hair color brands worldwide has gained ground for 3 months in a row, from 4.3% to 4.9% in September 2026.
Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Schwarzkopf worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for Wella worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Where does Clairol compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hair colour | 4th of 6 | 0.68% | Show ranking |
| Hair dye brands | 4th of 5 | 0.68% | Show ranking |
| Hair color brands | 4th of 6 | 2.2% | Shown above |
How is Clairol measured?
Brandwave collects information about searches that people make online using Clairol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- clairol hair dye
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Is Clairol your brand?
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