Brandwave

How popular isSchwarzkopf in search?

In September 2026, there were an estimated 8.1K branded searches for Schwarzkopf worldwide which is down 18.2% over the last 12 months. Schwarzkopf holds 1.5% estimated Share of Search among hair color brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Redken54%
  2. Revlon36.1%
  3. Garnier Nutrisse4.9%
  4. Clairol2.2%
  5. Schwarzkopf1.5%
  6. Wella1.5%
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Which hair color brands compete with Schwarzkopf?

Schwarzkopf against hair color brands worldwide, by month

Share of Search by month for Redken, Revlon, Garnier Nutrisse, Clairol, Schwarzkopf. The figures are in the table below the chart.

View monthly share of search table
MonthRedkenRevlonGarnier NutrisseClairolSchwarzkopfWella
Oct 202549.4%40.4%4.5%2.4%1.6%1.6%
Nov 202555.2%36.9%3.3%1.8%1.2%1.5%
Dec 202554.6%36.5%4%1.8%1.2%1.8%
Jan 202654.6%36.5%4%1.8%1.2%1.8%
Feb 202654.1%36.1%4%1.8%1.8%2.2%
Mar 202658.4%31.9%4.3%1.6%1.9%1.9%
Apr 202653.9%36%4.8%1.8%1.8%1.8%
May 202654.7%36.5%4%1.5%1.8%1.5%
Jun 202657.9%31.7%4.3%1.9%2.3%1.9%
Jul 202653.2%35.5%4.8%1.7%2.6%2.1%
Aug 202653.7%35.8%4.8%2.2%1.8%1.8%
Sep 202654%36.1%4.9%2.2%1.5%1.5%

  1. 1.Redken

    54%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Revlon

    36.1%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Garnier Nutrisse

    4.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Clairol

    2.2%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Schwarzkopf

    1.5%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Wella

    1.5%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Schwarzkopf and its closest rivals

Every comparison with Schwarzkopf

How has branded search demand for Schwarzkopf changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Schwarzkopf worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Schwarzkopf’s estimated Share of Search among hair color brands worldwide peaked at 2.6% in July 2026 and was lowest at 1.2% in December 2025.

How did search popularity change for hair color brands worldwide in September 2026?

  1. Revlon’s estimated Share of Search among hair color brands worldwide has gained ground for 3 months in a row, from 31.7% to 36.1% in September 2026.

  2. Garnier Nutrisse’s estimated Share of Search among hair color brands worldwide has gained ground for 3 months in a row, from 4.3% to 4.9% in September 2026.

  3. Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  4. Estimated monthly branded searches for Schwarzkopf worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Wella worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Schwarzkopf compete?

Schwarzkopf is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair colour5th of 60.45%Show ranking
Hair dye brands5th of 50.45%Show ranking
Hair color brands5th of 61.5%Shown above
Hair sprays6th of 61.7%Show ranking

How is Schwarzkopf measured?

Brandwave collects information about searches that people make online using Schwarzkopf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • schwarzkopf live

Do you work for Schwarzkopf? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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