Redken vs Schwarzkopf:Which is searched more?
In September 2026, Redken had more branded searches than Schwarzkopf among hair colour brands worldwide. Redken was estimated to have 301K branded searches compared to Schwarzkopf’s 8.1K, and held a 29.6% Share of Search versus Schwarzkopf’s 0.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Redken or Schwarzkopf?
Compare the at-home hair dye and colour brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Redken, Schwarzkopf. The figures are in the table below the chart.
View monthly share of search table
| Month | L'Oréal Paris | Redken | Revlon | Manic Panic | Ginger | Garnier Nutrisse | Clairol | Schwarzkopf | Wella |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 27.4% | 22.4% | 10% | 7% | 2.5% | 1.3% | 0.9% | 0.9% |
| Nov 2025 | 26.1% | 31.9% | 21.3% | 9.5% | 6.7% | 1.9% | 1% | 0.7% | 0.86% |
| Dec 2025 | 26.2% | 32.1% | 21.4% | 9.6% | 5.5% | 2.4% | 1.1% | 0.71% | 1.1% |
| Jan 2026 | 29.4% | 29.4% | 19.7% | 10.8% | 5.9% | 2.2% | 0.97% | 0.65% | 0.97% |
| Feb 2026 | 25.3% | 30.9% | 20.7% | 11.3% | 6.2% | 2.3% | 1% | 1% | 1.2% |
| Mar 2026 | 26.7% | 32.6% | 17.8% | 12% | 5.6% | 2.4% | 0.88% | 1.1% | 1.1% |
| Apr 2026 | 24.6% | 30.1% | 20.1% | 13.5% | 6.1% | 2.7% | 0.99% | 0.99% | 0.99% |
| May 2026 | 24.8% | 30.3% | 20.3% | 13.6% | 6.1% | 2.2% | 0.82% | 1% | 0.82% |
| Jun 2026 | 25.9% | 31.7% | 17.4% | 14.2% | 5.2% | 2.3% | 1% | 1.3% | 1% |
| Jul 2026 | 24% | 29.3% | 19.6% | 16.1% | 4.8% | 2.6% | 0.96% | 1.4% | 1.2% |
| Aug 2026 | 24.8% | 30.4% | 20.3% | 13.6% | 5% | 2.7% | 1.2% | 1% | 1% |
| Sep 2026 | 29.6% | 29.6% | 19.8% | 10.8% | 4.7% | 2.7% | 1.2% | 0.8% | 0.8% |
How has the Redken and Schwarzkopf comparison changed over the last 12 months?
3 findings
- Redken was ahead of Schwarzkopf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Redken’s estimated Share of Search among hair colour brands worldwide moved from 27.4% to 29.6%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Schwarzkopf’s estimated Share of Search among hair colour brands worldwide moved from 0.9% to 0.8%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for hair colour brands worldwide in September 2026?
3 changes
In September 2026, L'Oréal Paris overtook Redken to become the leader among hair colour brands worldwide, with 29.6% estimated Share of Search.
In September 2026, Redken lost estimated Share of Search among hair colour brands worldwide, from 30.4% to 29.6%.
Estimated monthly branded searches for Schwarzkopf worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Other head-to-heads among hair colour brands
How each brand is measured
Brandwave collects information about searches that people make online using Redken’s and Schwarzkopf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Redken
1 branded search term
- redken
Schwarzkopf
1 branded search term
- schwarzkopf live
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