Schwarzkopf vs Wella:Which is searched more?
In August 2026, Schwarzkopf and Wella were level on Share of Search among hair colour worldwide, with an estimated 9.9K branded searches each, at 0.56% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Schwarzkopf or Wella?
Compare the hair colour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Schwarzkopf, Wella. The figures are in the table below the chart.
View monthly share of search table
| Month | Schwarzkopf | Wella |
|---|---|---|
| Oct 2025 | 0.48% | 0.48% |
| Nov 2025 | 0.42% | 0.51% |
| Dec 2025 | 0.42% | 0.62% |
| Jan 2026 | 0.42% | 0.62% |
| Feb 2026 | 0.52% | 0.64% |
| Mar 2026 | 0.6% | 0.6% |
| Apr 2026 | 0.49% | 0.49% |
| May 2026 | 0.5% | 0.41% |
| Jun 2026 | 0.69% | 0.57% |
| Jul 2026 | 0.83% | 0.68% |
| Aug 2026 | 0.56% | 0.56% |
| Sep 2026 | — | — |
How has the Schwarzkopf and Wella comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Schwarzkopf took it in May 2026.
- Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour worldwide moved from 0.48% to 0.56%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 11 months ending August 2026, Wella’s estimated Share of Search among hair colour worldwide moved from 0.48% to 0.56%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for hair colour worldwide in August 2026?
2 changes
In August 2026, Schwarzkopf fell from 4th to 5th among hair colour worldwide.
In August 2026, Wella fell from 5th to 6th among hair colour worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Schwarzkopf’s and Wella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Schwarzkopf
1 branded search term
- schwarzkopf live
Wella
1 branded search term
- wella hair colour
Put your own brand in this comparison
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