Garnier vs Schwarzkopf:Which is more popular by branded search?
In August 2026, Garnier had more branded searches than Schwarzkopf among hair colour worldwide. Garnier was estimated to have 550K branded searches compared to Schwarzkopf’s 9.9K, and held a 30.8% Share of Search versus Schwarzkopf’s 0.56%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Garnier or Schwarzkopf?
Compare the hair colour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garnier, Schwarzkopf. The figures are in the table below the chart.
View monthly share of search table
| Month | L'Oreal | Garnier | Revlon | Clairol | Schwarzkopf | Wella |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 26.8% | 12% | 0.72% | 0.48% | 0.48% |
| Nov 2025 | 62.7% | 23.1% | 12.6% | 0.62% | 0.42% | 0.51% |
| Dec 2025 | 62.6% | 23.1% | 12.6% | 0.62% | 0.42% | 0.62% |
| Jan 2026 | 62.6% | 23.1% | 12.6% | 0.62% | 0.42% | 0.62% |
| Feb 2026 | 64.1% | 23.6% | 10.6% | 0.52% | 0.52% | 0.64% |
| Mar 2026 | 60.8% | 27.4% | 10% | 0.49% | 0.6% | 0.6% |
| Apr 2026 | 61% | 27.5% | 10% | 0.49% | 0.49% | 0.49% |
| May 2026 | 61.1% | 27.5% | 10.1% | 0.41% | 0.5% | 0.41% |
| Jun 2026 | 57.2% | 31.5% | 9.4% | 0.57% | 0.69% | 0.57% |
| Jul 2026 | 55.9% | 30.8% | 11.2% | 0.55% | 0.83% | 0.68% |
| Aug 2026 | 56.1% | 30.8% | 11.3% | 0.68% | 0.56% | 0.56% |
| Sep 2026 | — | — | — | — | — | — |
How has the Garnier and Schwarzkopf comparison changed over the last 12 months?
3 findings
- Garnier was ahead of Schwarzkopf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among hair colour worldwide moved from 26.8% to 30.8%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour worldwide moved from 0.48% to 0.56%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for hair colour worldwide in August 2026?
1 change
In August 2026, Schwarzkopf fell from 4th to 5th among hair colour worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Garnier’s and Schwarzkopf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garnier
1 branded search term
- garnier
Schwarzkopf
1 branded search term
- schwarzkopf live
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.