Clairol vs Garnier:Which is more popular by branded search?
In August 2026, Garnier had more branded searches than Clairol among hair colour worldwide. Garnier was estimated to have 550K branded searches compared to Clairol’s 12.1K, and held a 30.8% Share of Search versus Clairol’s 0.68%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clairol or Garnier?
Compare the hair colour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garnier, Clairol. The figures are in the table below the chart.
View monthly share of search table
| Month | L'Oreal | Garnier | Revlon | Clairol | Schwarzkopf | Wella |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 26.8% | 12% | 0.72% | 0.48% | 0.48% |
| Nov 2025 | 62.7% | 23.1% | 12.6% | 0.62% | 0.42% | 0.51% |
| Dec 2025 | 62.6% | 23.1% | 12.6% | 0.62% | 0.42% | 0.62% |
| Jan 2026 | 62.6% | 23.1% | 12.6% | 0.62% | 0.42% | 0.62% |
| Feb 2026 | 64.1% | 23.6% | 10.6% | 0.52% | 0.52% | 0.64% |
| Mar 2026 | 60.8% | 27.4% | 10% | 0.49% | 0.6% | 0.6% |
| Apr 2026 | 61% | 27.5% | 10% | 0.49% | 0.49% | 0.49% |
| May 2026 | 61.1% | 27.5% | 10.1% | 0.41% | 0.5% | 0.41% |
| Jun 2026 | 57.2% | 31.5% | 9.4% | 0.57% | 0.69% | 0.57% |
| Jul 2026 | 55.9% | 30.8% | 11.2% | 0.55% | 0.83% | 0.68% |
| Aug 2026 | 56.1% | 30.8% | 11.3% | 0.68% | 0.56% | 0.56% |
| Sep 2026 | — | — | — | — | — | — |
How has the Clairol and Garnier comparison changed over the last 12 months?
3 findings
- Garnier was ahead of Clairol in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clairol’s estimated Share of Search among hair colour worldwide moved from 0.72% to 0.68%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among hair colour worldwide moved from 26.8% to 30.8%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for hair colour worldwide in August 2026?
1 change
In August 2026, Clairol rose from 6th to 4th among hair colour worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Clairol’s and Garnier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.