Purple shampoo brands:Which are most popular?

Name: Purple shampoo brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Fanola was the most searched purple shampoo brand worldwide, accounting for 27% of all searches among the ten brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Olaplex was mentioned most often, in four of the five answers. Amika was recommended most often, coming first in two out of four responses that gave a list.

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Top purple shampoo brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned most often, in four of the five answers. Amika was recommended most often, coming first in two out of four answers that gave a list. Olaplex was second, and Redken was third. Clairol, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Olaplex	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Amika	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Redken	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Fanola	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Matrix	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Pureology	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Clairol	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
K18	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Joico	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Kristin Ess	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Olaplex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amika3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Redken2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fanola1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Matrix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pureology1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clairol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
K180 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joico0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kristin Ess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about purple shampoo brands

5 answers

Asked ChatGPT
“Which purple shampoo should I use?”
1. 1Pureology
2. 2Olaplex
Asked ChatGPT
“What are the best purple shampoo brands?”
1. 1Amika
2. 2Olaplex
3. 3Redken
4. 4Fanola
5. 5Matrix
Asked ChatGPT
“What's the best purple shampoo for brassy blonde hair?”
1. 1Amika
2. 2Redken
Searched Google, AI Overview
“purple shampoo”
1. 1Olaplex
Searched Google, AI Overview
“best purple shampoo”
1. 1Olaplex
2. 2Amika

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which purple shampoo brands do people search for most?

This chart shows how often people search Google for each purple shampoo brand by name. Each line represents a brand's share of searches for all ten purple shampoo brands we track, month by month, from English-language searches worldwide.

Share of searches among purple shampoo brands worldwide, by month

Month	Fanola	Olaplex	Clairol	K18	Redken	Joico	Amika	Matrix	Kristin Ess	Pureology
Nov 2025	35.9%	14.4%	14.4%	0.31%	11.8%	6.4%	5.2%	5.2%	2.8%	3.5%
Dec 2025	36.1%	14.5%	14.5%	0.31%	11.8%	6.4%	5.3%	5.3%	2.3%	3.5%
Jan 2026	34.5%	14.9%	14.9%	0.39%	12.2%	6.6%	5.4%	5.4%	2.9%	2.9%
Feb 2026	35.7%	15.4%	15.4%	0.33%	10.3%	6.9%	5.6%	4.5%	3%	3%
Mar 2026	35.4%	15.3%	12.5%	3%	10.3%	6.8%	5.6%	5.6%	2.4%	3%
Apr 2026	29.9%	12.9%	10.6%	15.8%	8.7%	5.8%	4.7%	3.8%	5.8%	2%
May 2026	26.7%	14.1%	11.6%	21.2%	9.5%	5.2%	3.4%	4.2%	1.8%	2.3%
Jun 2026	30.6%	13.2%	10.8%	16.2%	10.8%	5.9%	3.9%	3.9%	2.1%	2.6%
Jul 2026	29.7%	12.8%	10.5%	19.2%	10.5%	5.7%	3.8%	3.8%	2%	2%
Aug 2026	29.7%	13.7%	13.7%	13.7%	9.2%	6.1%	5%	4.1%	2.2%	2.7%
Sep 2026	27.5%	15.6%	12.7%	12.7%	10.4%	6.9%	4.6%	4.6%	2.4%	2.4%
Oct 2026	27%	16.2%	13.2%	10.8%	10.8%	7.2%	4.8%	4.8%	2.6%	2.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Fanola	27%	24.7K	+15.4%	-0.5 points
2, held 2nd	Olaplex	16.2%	14.8K	+22.3%	+0.6 points
3, held 3rd	Clairol	13.2%	12.1K	+22.2%	+0.5 points
4, held 4th	K18	10.8%	9.9K	0%	-1.9 points
5, held 5th	Redken	10.8%	9.9K	+22.2%	+0.4 points
6, held 6th	Joico Henkel AG & Co. KGaA	7.2%	6.6K	+22.2%	+0.3 points
7, held 7th	Amika	4.8%	4.4K	+22.2%	+0.2 points
8, held 8th	Matrix	4.8%	4.4K	+22.2%	+0.2 points
9, held 9th	Kristin Ess	2.6%	2.4K	+26.3%	+0.2 points
10, held 10th	Pureology	2.6%	2.4K	+26.3%	+0.2 points

1.Fanola
27%
Held 1st. 24.7K estimated branded searches, +15.4% vs prior month. Share -0.5 points.
2.Olaplex
16.2%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
3.Clairol
13.2%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
4.K18
10.8%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -1.9 points.
5.Redken
10.8%
Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
6.Joico
7.2%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
7.Amika
4.8%
Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
8.Matrix
4.8%
Held 8th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
9.Kristin Ess
2.6%
Held 9th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.
10.Pureology
2.6%
Held 10th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

Olaplex, Redken and Pureology sell other things too, so only their searches that name this product count here, like “olaplex purple shampoo”.

Which brand is most popular in search among purple shampoo brands worldwide?

10 brands

In October 2026, Fanola was the most searched among purple shampoo brands worldwide, with an estimated 24.7K branded searches, 27% of all searches for the ten tracked by the Brandwave Brand Demand Index. Olaplex is in 2nd place, 10.8 percentage points behind at 16.2%.

Global purple shampoo brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Fanola	35.9% → 27%	36.1%Dec 2025	26.7%May 2026	1st
Olaplex	14.4% → 16.2%	16.2%Oct 2026	12.8%Jul 2026	3rd → 2nd
Clairol	14.4% → 13.2%	15.4%Feb 2026	10.5%Jul 2026	2nd → 3rd
K18	0.31% → 10.8%	21.2%May 2026	0.31%Nov 2025	10th → 4th
Redken	11.8% → 10.8%	12.2%Jan 2026	8.7%Apr 2026	4th → 5th
Joico	6.4% → 7.2%	7.2%Oct 2026	5.2%May 2026	5th → 6th
Amika	5.2% → 4.8%	5.6%Feb 2026	3.4%May 2026	6th → 7th
Matrix	5.2% → 4.8%	5.6%Mar 2026	3.8%Jul 2026	7th → 8th
Kristin Ess	2.8% → 2.6%	5.8%Apr 2026	1.8%May 2026	9th
Pureology	3.5% → 2.6%	3.5%Dec 2025	2%Jul 2026	8th → 10th

Each finding as a sentence

Across the 12 months ending October 2026, Fanola’s share of searches among purple shampoo brands worldwide decreased from 35.9% to 27%.
Across the 12 months ending October 2026, Olaplex’s share of searches among purple shampoo brands worldwide increased from 14.4% to 16.2%.
Across the 12 months ending October 2026, Clairol’s share of searches among purple shampoo brands worldwide decreased from 14.4% to 13.2%.
Across the 12 months ending October 2026, K18’s share of searches among purple shampoo brands worldwide increased from 0.31% to 10.8%.
Across the 12 months ending October 2026, Redken’s share of searches among purple shampoo brands worldwide decreased from 11.8% to 10.8%.
Across the 12 months ending October 2026, Joico’s share of searches among purple shampoo brands worldwide increased from 6.4% to 7.2%.
Across the 12 months ending October 2026, Pureology’s share of searches among purple shampoo brands worldwide decreased from 3.5% to 2.6%.
Across the 12 months ending October 2026, Fanola’s share of searches among purple shampoo brands worldwide peaked at 36.1% in December 2025 and was lowest at 26.7% in May 2026.
Across the 12 months ending October 2026, Olaplex’s share of searches among purple shampoo brands worldwide peaked at 16.2% in October 2026 and was lowest at 12.8% in July 2026.
Across the 12 months ending October 2026, Clairol’s share of searches among purple shampoo brands worldwide peaked at 15.4% in February 2026 and was lowest at 10.5% in July 2026.
Across the 12 months ending October 2026, K18’s share of searches among purple shampoo brands worldwide peaked at 21.2% in May 2026 and was lowest at 0.31% in November 2025.
Across the 12 months ending October 2026, Redken’s share of searches among purple shampoo brands worldwide peaked at 12.2% in January 2026 and was lowest at 8.7% in April 2026.
Across the 12 months ending October 2026, Joico’s share of searches among purple shampoo brands worldwide peaked at 7.2% in October 2026 and was lowest at 5.2% in May 2026.
Across the 12 months ending October 2026, Amika’s share of searches among purple shampoo brands worldwide peaked at 5.6% in February 2026 and was lowest at 3.4% in May 2026.
Across the 12 months ending October 2026, Matrix’s share of searches among purple shampoo brands worldwide peaked at 5.6% in March 2026 and was lowest at 3.8% in July 2026.
Across the 12 months ending October 2026, Kristin Ess’ share of searches among purple shampoo brands worldwide peaked at 5.8% in April 2026 and was lowest at 1.8% in May 2026.
Across the 12 months ending October 2026, Pureology’s share of searches among purple shampoo brands worldwide peaked at 3.5% in December 2025 and was lowest at 2% in July 2026.
Across the 12 months ending October 2026, Olaplex rose from 3rd to 2nd among purple shampoo brands worldwide.
Across the 12 months ending October 2026, Clairol fell from 2nd to 3rd among purple shampoo brands worldwide.
Across the 12 months ending October 2026, K18 rose from 10th to 4th among purple shampoo brands worldwide.
Across the 12 months ending October 2026, Redken fell from 4th to 5th among purple shampoo brands worldwide.
Across the 12 months ending October 2026, Joico fell from 5th to 6th among purple shampoo brands worldwide.
Across the 12 months ending October 2026, Amika fell from 6th to 7th among purple shampoo brands worldwide.
Across the 12 months ending October 2026, Matrix fell from 7th to 8th among purple shampoo brands worldwide.
Across the 12 months ending October 2026, Pureology fell from 8th to 10th among purple shampoo brands worldwide.
Across the 12 months ending October 2026, Kristin Ess held steady: its share of searches among purple shampoo brands worldwide moved less than 0.5 percentage points.

How did search popularity change for purple shampoo brands worldwide in October 2026?

8 changes

In October 2026, Olaplex gained share of searches among purple shampoo brands worldwide, from 15.6% to 16.2%.
In October 2026, K18 lost share of searches among purple shampoo brands worldwide, from 12.7% to 10.8%.
In October 2026, Fanola lost share of searches among purple shampoo brands worldwide, from 27.5% to 27%.
Joico’s share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 5.7% to 7.2% in October 2026.
Matrix’s share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.8% in October 2026.
Kristin Ess’ share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 2% to 2.6% in October 2026.
Estimated monthly branded searches for Amika worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in October 2026.
Estimated monthly branded searches for Clairol worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in October 2026.

How are branded searches counted for purple shampoo brands?

11 search terms

Each brand's share of searches among purple shampoo brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.