Brandwave

How popular isPureology?

In October 2026, people searched for Pureology by name about 76,400 times worldwide, a 17.8% decrease from the previous year. These searches made up 2.6% of all global purple shampoo brand searches, placing Pureology tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about purple shampoo brands, Pureology appeared in one of the five answers and was the fourth most recommended of the ten.

Search and AI answers in October 2026

Pureology is the tenth most searched of 10 competitors and the fourth most recommended in the AI answers we collected.

  1. FanolaShare of searches 27%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. OlaplexShare of searches 16.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ClairolShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. K18Share of searches 10.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PureologyShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top purple shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pureology was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pureology is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amika1st
  2. Olaplex2nd
  3. Redken3rd
  4. Pureology4th
  5. Fanola5th
  6. Matrix6th
  7. Clairol–
  8. K18–
  9. Joico–
  10. Kristin Ess–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Olaplex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amika3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fanola1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matrix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pureology1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clairol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K180 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joico0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kristin Ess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about purple shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Pureology compared with other purple shampoo brands worldwide?

Pureology against purple shampoo brands worldwide, by month

Share of searches by month for Fanola, Olaplex, Clairol, K18, Redken, Joico, Amika, Matrix, Kristin Ess, Pureology. The figures are in the table below the chart.

View monthly share of searches table
MonthFanolaOlaplexClairolK18RedkenJoicoAmikaMatrixKristin EssPureology
Nov 202535.9%14.4%14.4%0.31%11.8%6.4%5.2%5.2%2.8%3.5%
Dec 202536.1%14.5%14.5%0.31%11.8%6.4%5.3%5.3%2.3%3.5%
Jan 202634.5%14.9%14.9%0.39%12.2%6.6%5.4%5.4%2.9%2.9%
Feb 202635.7%15.4%15.4%0.33%10.3%6.9%5.6%4.5%3%3%
Mar 202635.4%15.3%12.5%3%10.3%6.8%5.6%5.6%2.4%3%
Apr 202629.9%12.9%10.6%15.8%8.7%5.8%4.7%3.8%5.8%2%
May 202626.7%14.1%11.6%21.2%9.5%5.2%3.4%4.2%1.8%2.3%
Jun 202630.6%13.2%10.8%16.2%10.8%5.9%3.9%3.9%2.1%2.6%
Jul 202629.7%12.8%10.5%19.2%10.5%5.7%3.8%3.8%2%2%
Aug 202629.7%13.7%13.7%13.7%9.2%6.1%5%4.1%2.2%2.7%
Sep 202627.5%15.6%12.7%12.7%10.4%6.9%4.6%4.6%2.4%2.4%
Oct 202627%16.2%13.2%10.8%10.8%7.2%4.8%4.8%2.6%2.6%

  1. 1.Fanola

    27%

    Held 1st. 24.7K estimated branded searches, +15.4% vs prior month. Share -0.5 points.

  2. 2.Olaplex

    16.2%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  3. 3.Clairol

    13.2%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  4. 4.K18

    10.8%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -1.9 points.

  5. 5.Redken

    10.8%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  6. 6.Joico

    7.2%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  7. 7.Amika

    4.8%

    Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Matrix

    4.8%

    Held 8th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  9. 9.Kristin Ess

    2.6%

    Held 9th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

  10. 10.Pureology

    2.6%

    Held 10th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

Pureology, Olaplex and Redken sell other things too, so only their searches that name this product count here, like “pureology purple shampoo”.

Compare popularity between Pureology and its closest rivals

Every comparison with Pureology

14 comparisons

How has branded search demand for Pureology changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Pureology worldwide fell from 92.9K to 76.4K.
  • Across the 12 months ending October 2026, Pureology’s share of searches among purple shampoo brands worldwide decreased from 3.5% to 2.6%.
  • Across the 12 months ending October 2026, Pureology’s share of searches among purple shampoo brands worldwide peaked at 3.5% in December 2025 and was lowest at 2% in July 2026.
  • Across the 12 months ending October 2026, Pureology fell from 8th to 10th among purple shampoo brands worldwide.

How did search popularity change for purple shampoo brands worldwide in October 2026?

6 changes

  1. In October 2026, Olaplex gained share of searches among purple shampoo brands worldwide, from 15.6% to 16.2%.

  2. In October 2026, K18 lost share of searches among purple shampoo brands worldwide, from 12.7% to 10.8%.

  3. In October 2026, Fanola lost share of searches among purple shampoo brands worldwide, from 27.5% to 27%.

  4. Joico’s share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 5.7% to 7.2% in October 2026.

  5. Matrix’s share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.8% in October 2026.

  6. Kristin Ess’ share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 2% to 2.6% in October 2026.

How are Pureology’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pureology’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pureology
  • pureology purple shampoo

Do you work for Pureology? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Pureology compete?

Pureology is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Professional haircare and styling brands8th of 92%Show ranking
Purple shampoo brands10th of 102.6%Shown above
Creator with pink hair and a pink jacket

Is Pureology your brand?

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