Matrix vs Pureology:Which is more popular?
In October 2026, Matrix had more branded searches than Pureology among purple shampoo brands worldwide. Matrix had about 4,400 branded searches, while Pureology had 2,400. Matrix made up 4.8% of all purple shampoo brand searches we track, and Pureology accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about purple shampoo brands, Matrix and Pureology each appeared in one of the five answers. Matrix and Pureology were each mentioned first in one of the two answers that named either.
Who do people search for more?
Matrix, about 83% more searches than Pureology
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top purple shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Matrix and Pureology were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Matrix and Pureology were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Olaplex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amika3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Redken2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fanola1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Matrix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pureology1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clairol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
K180 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joico0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kristin Ess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about purple shampoo brands
5 answers
Asked ChatGPT
“Which purple shampoo should I use?”
Asked ChatGPT
“What are the best purple shampoo brands?”
Asked ChatGPT
“What's the best purple shampoo for brassy blonde hair?”
Searched Google, AI Overview
“purple shampoo”
Searched Google, AI Overview
“best purple shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Matrix or Pureology more popular in search?
This chart shows how often people search Google for Matrix and Pureology by name. Each line represents a brand's share of searches for all ten purple shampoo brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Matrix, Pureology. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fanola | Olaplex | Clairol | K18 | Redken | Joico | Amika | Matrix | Kristin Ess | Pureology |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.9% | 14.4% | 14.4% | 0.31% | 11.8% | 6.4% | 5.2% | 5.2% | 2.8% | 3.5% |
| Dec 2025 | 36.1% | 14.5% | 14.5% | 0.31% | 11.8% | 6.4% | 5.3% | 5.3% | 2.3% | 3.5% |
| Jan 2026 | 34.5% | 14.9% | 14.9% | 0.39% | 12.2% | 6.6% | 5.4% | 5.4% | 2.9% | 2.9% |
| Feb 2026 | 35.7% | 15.4% | 15.4% | 0.33% | 10.3% | 6.9% | 5.6% | 4.5% | 3% | 3% |
| Mar 2026 | 35.4% | 15.3% | 12.5% | 3% | 10.3% | 6.8% | 5.6% | 5.6% | 2.4% | 3% |
| Apr 2026 | 29.9% | 12.9% | 10.6% | 15.8% | 8.7% | 5.8% | 4.7% | 3.8% | 5.8% | 2% |
| May 2026 | 26.7% | 14.1% | 11.6% | 21.2% | 9.5% | 5.2% | 3.4% | 4.2% | 1.8% | 2.3% |
| Jun 2026 | 30.6% | 13.2% | 10.8% | 16.2% | 10.8% | 5.9% | 3.9% | 3.9% | 2.1% | 2.6% |
| Jul 2026 | 29.7% | 12.8% | 10.5% | 19.2% | 10.5% | 5.7% | 3.8% | 3.8% | 2% | 2% |
| Aug 2026 | 29.7% | 13.7% | 13.7% | 13.7% | 9.2% | 6.1% | 5% | 4.1% | 2.2% | 2.7% |
| Sep 2026 | 27.5% | 15.6% | 12.7% | 12.7% | 10.4% | 6.9% | 4.6% | 4.6% | 2.4% | 2.4% |
| Oct 2026 | 27% | 16.2% | 13.2% | 10.8% | 10.8% | 7.2% | 4.8% | 4.8% | 2.6% | 2.6% |
Pureology sells other things too, so only its searches that name this product count here, like “pureology purple shampoo”.
How has branded search for Matrix and Pureology changed worldwide over the last 12 months?
3 findings
- Matrix was ahead of Pureology in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Matrix’s share of searches among purple shampoo brands worldwide moved from 5.2% to 4.8%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending October 2026, Pureology’s share of searches among purple shampoo brands worldwide moved from 3.5% to 2.6%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for purple shampoo brands worldwide in October 2026?
1 change
Matrix’s share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.8% in October 2026.
How are Matrix’s and Pureology’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Matrix’s and Pureology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among purple shampoo brands
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