How popular isPureology in search?
In September 2026, there were an estimated 60.5K branded searches for Pureology worldwide which held steady over the last 12 months. Pureology holds 1.5% estimated Share of Search among professional haircare and styling brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kérastase46.1%
ghd17.2%
Olaplex13.9%
Moroccanoil9.3%
Redken7.6%
Kevin.Murphy3.4%
Pureology1.5%
K181%
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Which professional haircare and styling brands compete with Pureology?
Share of Search by month for Kérastase, ghd, Olaplex, Moroccanoil, Redken, Kevin.Murphy, Pureology. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | ghd | Olaplex | Moroccanoil | Redken | Kevin.Murphy | Pureology | K18 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 20.3% | 16.9% | 11.3% | 7.5% | 4.1% | 1.5% | 0.68% |
| Nov 2025 | 38.9% | 25.3% | 14.3% | 9.5% | 6.4% | 3.5% | 1.6% | 0.57% |
| Dec 2025 | 37.3% | 21.6% | 16.8% | 11.2% | 7.5% | 3.4% | 1.5% | 0.68% |
| Jan 2026 | 43.1% | 15.5% | 15.9% | 10.6% | 8.7% | 3.9% | 1.7% | 0.64% |
| Feb 2026 | 42% | 17.7% | 15.4% | 10.3% | 8.4% | 3.8% | 1.7% | 0.76% |
| Mar 2026 | 43.4% | 15.3% | 16% | 10.7% | 8.7% | 3.9% | 1.4% | 0.64% |
| Apr 2026 | 41.1% | 15.1% | 18.4% | 10.1% | 8.2% | 4.5% | 1.7% | 0.91% |
| May 2026 | 39.5% | 14.5% | 17.7% | 14.5% | 7.9% | 3.6% | 1.6% | 0.71% |
| Jun 2026 | 43% | 15.6% | 15.8% | 10.6% | 8.6% | 3.9% | 1.7% | 0.78% |
| Jul 2026 | 46.7% | 16.3% | 14% | 9.4% | 7.7% | 3.4% | 1.5% | 0.84% |
| Aug 2026 | 46.3% | 14.7% | 13.9% | 11.4% | 7.6% | 3.4% | 1.5% | 1% |
| Sep 2026 | 46.1% | 17.2% | 13.9% | 9.3% | 7.6% | 3.4% | 1.5% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 1.8M | 0% | -0.2 points | |
| 2, held 2nd | 17.2% | 682K | +17.2% | +2.5 points | |
| 3, held 3rd | 13.9% | 550K | 0% | -0.1 points | |
| 4, held 4th | 9.3% | 368K | -18.2% | -2.1 points | |
| 5, held 5th | 7.6% | 301K | 0% | 0 points | |
| 6, held 6th | 3.4% | 135K | 0% | 0 points | |
| 7, held 7th | 1.5% | 60.5K | 0% | 0 points | |
| 8, held 8th | 1% | 40.5K | 0% | 0 points |
46.1%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
ghd17.2%
Held 2nd. 682K estimated branded searches, +17.2% vs prior month. Share +2.5 points.
3.
Olaplex13.9%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.3%
Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share -2.1 points.
5.
Redken7.6%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
3.4%
Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.
K181%
Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Pureology and its closest rivals
Every comparison with Pureology
7 comparisons
How has branded search demand for Pureology changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pureology worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, Pureology’s estimated Share of Search among professional haircare and styling brands worldwide held steady at 1.5%.
How did search popularity change for professional haircare and styling brands worldwide in September 2026?
6 changes
In September 2026, ghd gained estimated Share of Search among professional haircare and styling brands worldwide, from 14.7% to 17.2%.
In September 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands worldwide, from 11.4% to 9.3%.
Olaplex’s estimated Share of Search among professional haircare and styling brands worldwide has lost ground for 3 months in a row, from 15.8% to 13.9% in September 2026.
Redken’s estimated Share of Search among professional haircare and styling brands worldwide has lost ground for 3 months in a row, from 8.6% to 7.6% in September 2026.
Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Estimated monthly branded searches for Kérastase worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026.
How is Pureology measured?
Brandwave collects information about searches that people make online using Pureology’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pureology
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Is Pureology your brand?
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