Olaplex vs Pureology:Which is searched more?
In September 2026, Olaplex had more branded searches than Pureology among professional haircare and styling brands worldwide. Olaplex was estimated to have 550K branded searches compared to Pureology’s 60.5K, and held a 13.9% Share of Search versus Pureology’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Olaplex or Pureology?
Compare the professional haircare and styling brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Olaplex, Pureology. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | ghd | Olaplex | Moroccanoil | Redken | Kevin.Murphy | Pureology | K18 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 20.3% | 16.9% | 11.3% | 7.5% | 4.1% | 1.5% | 0.68% |
| Nov 2025 | 38.9% | 25.3% | 14.3% | 9.5% | 6.4% | 3.5% | 1.6% | 0.57% |
| Dec 2025 | 37.3% | 21.6% | 16.8% | 11.2% | 7.5% | 3.4% | 1.5% | 0.68% |
| Jan 2026 | 43.1% | 15.5% | 15.9% | 10.6% | 8.7% | 3.9% | 1.7% | 0.64% |
| Feb 2026 | 42% | 17.7% | 15.4% | 10.3% | 8.4% | 3.8% | 1.7% | 0.76% |
| Mar 2026 | 43.4% | 15.3% | 16% | 10.7% | 8.7% | 3.9% | 1.4% | 0.64% |
| Apr 2026 | 41.1% | 15.1% | 18.4% | 10.1% | 8.2% | 4.5% | 1.7% | 0.91% |
| May 2026 | 39.5% | 14.5% | 17.7% | 14.5% | 7.9% | 3.6% | 1.6% | 0.71% |
| Jun 2026 | 43% | 15.6% | 15.8% | 10.6% | 8.6% | 3.9% | 1.7% | 0.78% |
| Jul 2026 | 46.7% | 16.3% | 14% | 9.4% | 7.7% | 3.4% | 1.5% | 0.84% |
| Aug 2026 | 46.3% | 14.7% | 13.9% | 11.4% | 7.6% | 3.4% | 1.5% | 1% |
| Sep 2026 | 46.1% | 17.2% | 13.9% | 9.3% | 7.6% | 3.4% | 1.5% | 1% |
How has the Olaplex and Pureology comparison changed over the last 12 months?
3 findings
- Olaplex was ahead of Pureology in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands worldwide moved from 16.9% to 13.9%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Pureology’s estimated Share of Search among professional haircare and styling brands worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for professional haircare and styling brands worldwide in September 2026?
1 change
Olaplex’s estimated Share of Search among professional haircare and styling brands worldwide has lost ground for 3 months in a row, from 15.8% to 13.9% in September 2026.
Other head-to-heads among professional haircare and styling brands
How each brand is measured
Brandwave collects information about searches that people make online using Olaplex’s and Pureology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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