Brandwave

Professional haircare and styling brands:Which are searched most?

In September 2026, Kérastase was the most searched among professional haircare and styling brands worldwide, with an estimated 1.8M branded searches and 49% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kérastase49%
  2. Olaplex14.7%
  3. ghd12%
  4. Moroccanoil9.9%
  5. Redken8.1%
  6. Kevin.Murphy3.6%
  7. Pureology1.6%
  8. K181.1%

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Share of SearchLeaderboard

Compare the professional haircare and styling brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among professional haircare and styling brands worldwide, by month

Share of Search by month for Kérastase, Olaplex, ghd, Moroccanoil, Redken, Kevin.Murphy. The figures are in the table below the chart.

View monthly share of search table
MonthKérastaseOlaplexghdMoroccanoilRedkenKevin.MurphyPureologyK18
Oct 202540.3%18.1%14.8%12.1%8.1%4.4%1.6%0.73%
Nov 202542.2%15.5%18.8%10.4%6.9%3.8%1.7%0.62%
Dec 202540.5%18.2%14.9%12.2%8.1%3.7%1.6%0.73%
Jan 202645.3%16.7%11.1%11.1%9.1%4.1%1.8%0.67%
Feb 202644.2%16.2%13.3%10.9%8.9%4%1.8%0.8%
Mar 202645.5%16.7%11.2%11.2%9.1%4.1%1.5%0.67%
Apr 202643.2%19.4%10.6%10.6%8.7%4.8%1.7%0.95%
May 202641.5%18.6%10.2%15.2%8.3%3.7%1.7%0.75%
Jun 202645.3%16.6%11.1%11.1%9.1%4.1%1.8%0.82%
Jul 202649.1%14.8%12.1%9.9%8.1%3.6%1.6%0.89%
Aug 202649%14.7%9.9%12%8.1%3.6%1.6%1.1%
Sep 202649%14.7%12%9.9%8.1%3.6%1.6%1.1%

This month’s ranking, September 2026

  1. 1.Kérastase

    49%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Olaplex

    14.7%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.ghd

    12%

    Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  4. 4.Moroccanoil

    9.9%

    Moved from 3rd to 4th. 368K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  5. 5.Redken

    8.1%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kevin.Murphy

    3.6%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Pureology

    1.6%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.K18

    1.1%

    Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among professional haircare and styling brands worldwide?

In September 2026, Kérastase was the most searched among professional haircare and styling brands worldwide, with an estimated 1.8M branded searches and 49% estimated Share of Search within this set. Olaplex is in 2nd place, 34.3 percentage points behind at 14.7% Share of Search.

Global professional haircare and styling brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kérastase40.3% → 49%49.1%Jul 202640.3%Oct 20251st
Olaplex18.1% → 14.7%19.4%Apr 202614.7%Aug 20262nd
ghd14.8% → 12%18.8%Nov 20259.9%Aug 20263rd
Moroccanoil12.1% → 9.9%15.2%May 20269.9%Sep 20264th
Redken8.1%9.1%Mar 20266.9%Nov 20255th
Kevin.Murphy4.4% → 3.6%4.8%Apr 20263.6%Aug 20266th
Pureology1.6%1.8%Jan 20261.5%Mar 20267th
K180.73% → 1.1%1.1%Aug 20260.62%Nov 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands worldwide increased from 40.3% to 49%.
  • Across the 12 months ending September 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands worldwide decreased from 18.1% to 14.7%.
  • Across the 12 months ending September 2026, ghd’s estimated Share of Search among professional haircare and styling brands worldwide decreased from 14.8% to 12%.
  • Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among professional haircare and styling brands worldwide decreased from 12.1% to 9.9%.
  • Across the 12 months ending September 2026, Kevin.Murphy’s estimated Share of Search among professional haircare and styling brands worldwide decreased from 4.4% to 3.6%.
  • Across the 12 months ending September 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 49.1% in July 2026 and was lowest at 40.3% in October 2025.
  • Across the 12 months ending September 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 19.4% in April 2026 and was lowest at 14.7% in August 2026.
  • Across the 12 months ending September 2026, ghd’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 18.8% in November 2025 and was lowest at 9.9% in August 2026.
  • Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 15.2% in May 2026 and was lowest at 9.9% in September 2026.
  • Across the 12 months ending September 2026, Redken’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 9.1% in March 2026 and was lowest at 6.9% in November 2025.
  • Across the 12 months ending September 2026, Kevin.Murphy’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 4.8% in April 2026 and was lowest at 3.6% in August 2026.
  • Across the 12 months ending September 2026, Redken, Pureology and K18 held steady: their estimated Share of Search among professional haircare and styling brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for professional haircare and styling brands worldwide in September 2026?

  1. In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 12% estimated Share of Search.

  2. In September 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands worldwide, from 12% to 9.9%.

  3. Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Kérastase worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026.

  5. Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  6. Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

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