Brandwave

How popular isKérastase in search?

In September 2026, there were an estimated 1.8M branded searches for Kérastase worldwide which is up 22% over the last 12 months. Kérastase holds 49% estimated Share of Search among professional haircare and styling brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kérastase49%
  2. Olaplex14.7%
  3. ghd12%
  4. Moroccanoil9.9%
  5. Redken8.1%
  6. Kevin.Murphy3.6%
  7. Pureology1.6%
  8. K181.1%
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Which professional haircare and styling brands compete with Kérastase?

Kérastase against professional haircare and styling brands worldwide, by month

Share of Search by month for Kérastase, Olaplex, ghd, Moroccanoil, Redken, Kevin.Murphy. The figures are in the table below the chart.

View monthly share of search table
MonthKérastaseOlaplexghdMoroccanoilRedkenKevin.MurphyPureologyK18
Oct 202540.3%18.1%14.8%12.1%8.1%4.4%1.6%0.73%
Nov 202542.2%15.5%18.8%10.4%6.9%3.8%1.7%0.62%
Dec 202540.5%18.2%14.9%12.2%8.1%3.7%1.6%0.73%
Jan 202645.3%16.7%11.1%11.1%9.1%4.1%1.8%0.67%
Feb 202644.2%16.2%13.3%10.9%8.9%4%1.8%0.8%
Mar 202645.5%16.7%11.2%11.2%9.1%4.1%1.5%0.67%
Apr 202643.2%19.4%10.6%10.6%8.7%4.8%1.7%0.95%
May 202641.5%18.6%10.2%15.2%8.3%3.7%1.7%0.75%
Jun 202645.3%16.6%11.1%11.1%9.1%4.1%1.8%0.82%
Jul 202649.1%14.8%12.1%9.9%8.1%3.6%1.6%0.89%
Aug 202649%14.7%9.9%12%8.1%3.6%1.6%1.1%
Sep 202649%14.7%12%9.9%8.1%3.6%1.6%1.1%

  1. 1.Kérastase

    49%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Olaplex

    14.7%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.ghd

    12%

    Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  4. 4.Moroccanoil

    9.9%

    Moved from 3rd to 4th. 368K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  5. 5.Redken

    8.1%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kevin.Murphy

    3.6%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Pureology

    1.6%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.K18

    1.1%

    Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kérastase and its closest rivals

Every comparison with Kérastase

How has branded search demand for Kérastase changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kérastase worldwide rose from 1.5M to 1.8M.
  • Across the 12 months ending September 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands worldwide increased from 40.3% to 49%.
  • Across the 12 months ending September 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 49.1% in July 2026 and was lowest at 40.3% in October 2025.

How did search popularity change for professional haircare and styling brands worldwide in September 2026?

  1. In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 12% estimated Share of Search.

  2. In September 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands worldwide, from 12% to 9.9%.

  3. Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Kérastase worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026.

  5. Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  6. Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Kérastase compete?

Kérastase is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Professional haircare and styling brands1st of 849%Shown above
Hair mask brands1st of 559.2%Show ranking
Hair serum brands1st of 559.2%Show ranking

How is Kérastase measured?

Brandwave collects information about searches that people make online using Kérastase’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kerastase

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How the Brand Demand Index is measured

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