Hair oil brands:Which are searched most?
In September 2026, Moroccanoil was the most searched among hair oil brands worldwide, with an estimated 368K branded searches, 60.6% of all searches for the 11 we track. These are worldwide searches for English-language branded terms.
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Share of searchesLeaderboard
Compare the brands people buy hair oils from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Moroccanoil, Gisou, Kérastase, Mielle, Verb, OGX, Olaplex, OUAI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moroccanoil | Gisou | Kérastase | Mielle | Verb | OGX | Olaplex | OUAI | Amika | Briogeo | JVN |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 8.4% | 8.4% | 6.4% | 3.8% | 3.1% | 2.1% | 4.6% | 0.18% | 0.33% | 0.18% |
| Nov 2025 | 60.7% | 12.1% | 8.2% | 5.1% | 3% | 2.4% | 2.4% | 5.5% | 0.14% | 0.26% | 0.21% |
| Dec 2025 | 62.7% | 10.3% | 8.4% | 5.1% | 3.1% | 2.5% | 2.5% | 4.6% | 0.22% | 0.27% | 0.22% |
| Jan 2026 | 60.7% | 8.2% | 8.2% | 7.4% | 3.7% | 3.7% | 3% | 4.5% | 0.22% | 0.32% | 0.26% |
| Feb 2026 | 60.7% | 8.2% | 8.2% | 7.4% | 3.7% | 4.5% | 3% | 3.7% | 0.26% | 0.31% | 0.26% |
| Mar 2026 | 62.9% | 6.9% | 8.5% | 6.3% | 3.8% | 4.6% | 2.5% | 3.8% | 0.27% | 0.27% | 0.22% |
| Apr 2026 | 58.4% | 6.4% | 9.6% | 7.1% | 5.3% | 5.3% | 2.9% | 4.3% | 0.25% | 0.25% | 0.21% |
| May 2026 | 69.9% | 5.1% | 6.3% | 4.7% | 3.4% | 4.2% | 2.3% | 3.4% | 0.24% | 0.2% | 0.17% |
| Jun 2026 | 59.2% | 6.5% | 9.7% | 5.9% | 5.3% | 5.3% | 2.9% | 4.4% | 0.26% | 0.26% | 0.16% |
| Jul 2026 | 55.5% | 9.1% | 11.2% | 5.5% | 5% | 6.1% | 2.7% | 4.1% | 0.24% | 0.24% | 0.2% |
| Aug 2026 | 62.8% | 6.9% | 8.4% | 5.1% | 4.6% | 4.6% | 3.1% | 3.8% | 0.22% | 0.22% | 0.14% |
| Sep 2026 | 60.6% | 8.2% | 8.2% | 5.9% | 5.5% | 3.7% | 3.7% | 3.7% | 0.31% | 0.26% | 0.16% |
This month’s ranking, September 2026
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.6% | 368K | -18.2% | -2.2 points | |
| 2, moved from 3rd to 2nd | 8.2% | 49.5K | 0% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 8.2% | 49.5K | -18.2% | -0.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.9% | 36K | -1.9% | +0.8 points | |
| 5, moved from 6th to 5th | 5.5% | 33.1K | 0% | +0.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.7% | 22.2K | -32.9% | -1 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 3.7% | 22.2K | 0% | +0.6 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 3.7% | 22.2K | -18.1% | -0.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.31% | 1.9K | +18.8% | +0.1 points | |
| 10, held 10th | 0.26% | 1.6K | 0% | 0 points | |
| 11, held 11th | 0.16% | 1K | 0% | 0 points |
60.6%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
2.
Gisou8.2%
Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.2 points.
8.2%
Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.
Mielle5.9%
Held 4th. 36K estimated branded searches, -1.9% vs prior month. Share +0.8 points.
5.
Verb5.5%
Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
6.
OGX3.7%
Moved from 5th to 6th. 22.2K estimated branded searches, -32.9% vs prior month. Share -1 points.
7.
Olaplex3.7%
Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.
OUAI3.7%
Moved from 7th to 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
9.
Amika0.31%
Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
10.
Briogeo0.26%
Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
11.
JVN0.16%
Held 11th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Moroccanoil vs Gisou: compare search popularity
Moroccanoil vs Kérastase: compare search popularity- Moroccanoil vs Mielle: compare search popularity
- Moroccanoil vs Verb: compare search popularity
- Gisou vs Kérastase: compare search popularity
- Gisou vs Mielle: compare search popularity
- Gisou vs Verb: compare search popularity
- Kérastase vs Mielle: compare search popularity
- Kérastase vs Verb: compare search popularity
- Mielle vs Verb: compare search popularity
- Compare any of these brands
Which brand is most popular in search among hair oil brands worldwide?
11 brands
In September 2026, Moroccanoil was the most searched among hair oil brands worldwide, with an estimated 368K branded searches, 60.6% of all searches for the 11 we track. Gisou is in 2nd place, 52.5 percentage points behind at 8.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Moroccanoil | 62.6% → 60.6% | 69.9%May 2026 | 55.5%Jul 2026 | 1st |
| Gisou | 8.4% → 8.2% | 12.1%Nov 2025 | 5.1%May 2026 | 2nd |
| Kérastase | 8.4% → 8.2% | 11.2%Jul 2026 | 6.3%May 2026 | 3rd |
| Mielle | 6.4% → 5.9% | 7.4%Jan 2026 | 4.7%May 2026 | 4th |
| Verb | 3.8% → 5.5% | 5.5%Sep 2026 | 3%Nov 2025 | 6th → 5th |
| OGX | 3.1% → 3.7% | 6.1%Jul 2026 | 2.4%Nov 2025 | 7th → 6th |
| Olaplex | 2.1% → 3.7% | 3.7%Sep 2026 | 2.1%Oct 2025 | 8th → 7th |
| OUAI | 4.6% → 3.7% | 5.5%Nov 2025 | 3.4%May 2026 | 5th → 8th |
| Amika | 0.18% → 0.31% | 0.31%Sep 2026 | 0.14%Nov 2025 | 10th → 9th |
| Briogeo | 0.33% → 0.26% | 0.33%Oct 2025 | 0.2%May 2026 | 9th → 10th |
| JVN | 0.18% → 0.16% | 0.26%Feb 2026 | 0.14%Aug 2026 | 11th |
Each finding as a sentence
- Across the 12 months ending September 2026, Moroccanoil’s share of searches among hair oil brands worldwide decreased from 62.6% to 60.6%.
- Across the 12 months ending September 2026, Verb’s share of searches among hair oil brands worldwide increased from 3.8% to 5.5%.
- Across the 12 months ending September 2026, OGX’s share of searches among hair oil brands worldwide increased from 3.1% to 3.7%.
- Across the 12 months ending September 2026, Olaplex’s share of searches among hair oil brands worldwide increased from 2.1% to 3.7%.
- Across the 12 months ending September 2026, OUAI’s share of searches among hair oil brands worldwide decreased from 4.6% to 3.7%.
- Across the 12 months ending September 2026, Moroccanoil’s share of searches among hair oil brands worldwide peaked at 69.9% in May 2026 and was lowest at 55.5% in July 2026.
- Across the 12 months ending September 2026, Gisou’s share of searches among hair oil brands worldwide peaked at 12.1% in November 2025 and was lowest at 5.1% in May 2026.
- Across the 12 months ending September 2026, Kérastase’s share of searches among hair oil brands worldwide peaked at 11.2% in July 2026 and was lowest at 6.3% in May 2026.
- Across the 12 months ending September 2026, Mielle’s share of searches among hair oil brands worldwide peaked at 7.4% in January 2026 and was lowest at 4.7% in May 2026.
- Across the 12 months ending September 2026, Verb’s share of searches among hair oil brands worldwide peaked at 5.5% in September 2026 and was lowest at 3% in November 2025.
- Across the 12 months ending September 2026, OGX’s share of searches among hair oil brands worldwide peaked at 6.1% in July 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending September 2026, OUAI’s share of searches among hair oil brands worldwide peaked at 5.5% in November 2025 and was lowest at 3.4% in May 2026.
- Across the 12 months ending September 2026, Verb rose from 6th to 5th among hair oil brands worldwide.
- Across the 12 months ending September 2026, OGX rose from 7th to 6th among hair oil brands worldwide.
- Across the 12 months ending September 2026, Olaplex rose from 8th to 7th among hair oil brands worldwide.
- Across the 12 months ending September 2026, OUAI fell from 5th to 8th among hair oil brands worldwide.
- Across the 12 months ending September 2026, Amika rose from 10th to 9th among hair oil brands worldwide.
- Across the 12 months ending September 2026, Briogeo fell from 9th to 10th among hair oil brands worldwide.
- Across the 12 months ending September 2026, Gisou, Kérastase, Mielle and JVN held steady: their share of searches among hair oil brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for hair oil brands worldwide in September 2026?
8 changes
In September 2026, Verb overtook OGX to rank 5th among hair oil brands worldwide, with 5.5% of the searches.
In September 2026, Gisou overtook Kérastase to rank 2nd among hair oil brands worldwide, with 8.2% of the searches.
In September 2026, Olaplex overtook OUAI to rank 7th among hair oil brands worldwide, with 3.7% of the searches.
In September 2026, Mielle gained share of searches among hair oil brands worldwide, from 5.1% to 5.9%.
In September 2026, Moroccanoil lost share of searches among hair oil brands worldwide, from 62.8% to 60.6%.
In September 2026, OGX lost share of searches among hair oil brands worldwide, from 4.6% to 3.7%.
OUAI’s share of searches among hair oil brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.7% in September 2026.
Estimated monthly branded searches for Amika worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.
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