Brandwave

How popular isHerbal Essences?

In October 2026, people searched for Herbal Essences by name about 319,000 times worldwide, a 23.4% increase from the previous year. These searches made up 0.9% of all global hair oil brand searches, placing Herbal Essences ninth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about hair oil brands, Herbal Essences did not appear in any of the answers.

Search and AI answers in October 2026

Herbal Essences is the ninth most searched of 12 competitors and not named in the AI answers we collected.

  1. GisouShare of searches 18.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KérastaseShare of searches 18.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. MielleShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. VerbShare of searches 12.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Herbal EssencesShare of searches 0.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top hair oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Herbal Essences did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moroccanoil1st
  2. Mielle2nd
  3. Olaplex3rd
  4. Kérastase4th
  5. Verb5th
  6. Gisou–
  7. OGX–
  8. OUAI–
  9. Herbal Essences–
  10. Amika–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Herbal Essences0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about hair oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

How often do people search for Herbal Essences compared with other hair oil brands worldwide?

Herbal Essences against hair oil brands worldwide, by month

Share of searches by month for Gisou, Kérastase, Mielle, Verb, Olaplex, OGX, OUAI, Moroccanoil, Herbal Essences. The figures are in the table below the chart.

View monthly share of searches table
MonthGisouKérastaseMielleVerbOlaplexOGXOUAIMoroccanoilHerbal EssencesAmikaBriogeoJVN
Nov 202527%18.2%11.3%6.7%10.9%7.9%12.2%4%0.59%0.32%0.59%0.47%
Dec 202523.9%19.6%11.9%7.2%11.7%8.5%10.7%4.3%0.63%0.5%0.63%0.5%
Jan 202618.1%18.1%16.1%8.1%12.1%11.1%9.9%4.1%0.72%0.48%0.72%0.57%
Feb 202617.8%17.8%16.2%8%11.8%12.7%8%4.9%1%0.58%0.68%0.58%
Mar 202616.3%19.9%14.8%8.9%10.8%13.6%8.9%3.6%1.4%0.63%0.63%0.53%
Apr 202613.8%20.6%15.3%11.3%10.3%13.5%9.2%3.1%1.2%0.55%0.55%0.44%
May 202615.1%18.4%13.7%10.1%11.3%14.8%10.1%3.4%1.3%0.71%0.6%0.48%
Jun 202614.1%21.1%12.8%11.6%10.5%13.9%9.5%3.8%1.3%0.56%0.56%0.35%
Jul 202618.4%22.5%11.2%10.1%10%14.3%8.3%2.7%1.1%0.49%0.49%0.4%
Aug 202616.4%20%12.1%11%12.2%13.1%9%3.6%1.2%0.53%0.53%0.33%
Sep 202617.9%17.9%13.1%12%14.6%10.4%8%3.3%1.1%0.69%0.58%0.36%
Oct 202618.8%18.8%13.7%12.6%12.5%9.4%8.4%3.4%0.9%0.59%0.5%0.4%

  1. 1.Gisou

    18.8%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  2. 2.Kérastase

    18.8%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  3. 3.Mielle

    13.7%

    Moved from 4th to 3rd. 44.1K estimated branded searches, +22.5% vs prior month. Share +0.7 points.

  4. 4.Verb

    12.6%

    Moved from 5th to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  5. 5.Olaplex

    12.5%

    Moved from 3rd to 5th. 40.3K estimated branded searches, 0% vs prior month. Share -2.1 points.

  6. 6.OGX

    9.4%

    Held 6th. 30.3K estimated branded searches, +5.2% vs prior month. Share -1 points.

  7. 7.OUAI

    8.4%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  8. 8.Moroccanoil

    3.4%

    Held 8th. 10.8K estimated branded searches, +20% vs prior month. Share +0.1 points.

  9. 9.Herbal Essences

    0.9%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Amika

    0.59%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Briogeo

    0.5%

    Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.JVN

    0.4%

    Held 12th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Herbal Essences, Kérastase and 3 other brands sell other things too, so only their searches that name this product count here, like “herbal essences argan oil”.

Compare popularity between Herbal Essences and its closest rivals

Every comparison with Herbal Essences

17 comparisons

How has branded search demand for Herbal Essences changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Herbal Essences worldwide rose from 258K to 319K.
  • Across the 12 months ending October 2026, Herbal Essences rose from 10th to 9th among hair oil brands worldwide.

How did search popularity change for hair oil brands worldwide in October 2026?

6 changes

  1. In October 2026, Mielle overtook Olaplex to rank 3rd among hair oil brands worldwide, with 13.7% of the searches.

  2. In October 2026, Verb overtook Olaplex to rank 4th among hair oil brands worldwide, with 12.6% of the searches.

  3. In October 2026, Gisou gained share of searches among hair oil brands worldwide, from 17.9% to 18.8%.

  4. In October 2026, Kérastase gained share of searches among hair oil brands worldwide, from 17.9% to 18.8%.

  5. In October 2026, Olaplex lost share of searches among hair oil brands worldwide, from 14.6% to 12.5%.

  6. In October 2026, OGX lost share of searches among hair oil brands worldwide, from 10.4% to 9.4%.

How are Herbal Essences’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Herbal Essences’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • herbal essences
  • herbal essences argan oil
  • herbal essences conditioner

Do you work for Herbal Essences? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Herbal Essences compete?

Herbal Essences is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Shampoo brands1st of 538.9%Show ranking
Conditioner brands6th of 82.8%Show ranking
Hair oil brands9th of 120.9%Shown above
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