Brandwave

Shampoo brands:Which brands are most popular in search?

In August 2026, Garnier was the most searched among shampoo brands worldwide, with an estimated 550K branded searches and 46.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garnier46.9%
  2. Herbal Essences25.7%
  3. Pantene21%
  4. OGX6.3%
  5. Head & Shoulders0.09%

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Share of SearchLeaderboard

Compare the shampoo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among shampoo brands worldwide, by month

Share of Search by month for Garnier, Herbal Essences, Pantene, OGX. The figures are in the table below the chart.

View monthly share of search table
MonthGarnierHerbal EssencesPanteneOGXHead & Shoulders
Oct 202549.8%22.3%22.3%5.5%0.12%
Nov 202544.2%24.2%24.2%7.3%0.13%
Dec 202544.2%24.2%24.2%7.3%0.13%
Jan 202644.2%24.2%24.2%7.3%0.13%
Feb 202644.2%24.2%24.2%7.3%0.13%
Mar 202646.9%25.7%21%6.3%0.11%
Apr 202649.2%22%22%6.6%0.12%
May 202649.2%22%22%6.6%0.09%
Jun 202646.9%25.7%21%6.3%0.08%
Jul 202646.9%25.7%21%6.3%0.09%
Aug 202646.9%25.7%21%6.3%0.09%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Garnier

    46.9%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Herbal Essences

    25.7%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pantene

    21%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.OGX

    6.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Head & Shoulders

    0.09%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among shampoo brands worldwide?

In August 2026, Garnier was the most searched among shampoo brands worldwide, with an estimated 550K branded searches and 46.9% estimated Share of Search within this set. Herbal Essences is in 2nd place, 21.2 percentage points behind at 25.7% Share of Search.

Global shampoo brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Garnier49.8% → 46.9%49.8%Oct 202544.2%Nov 20251st
Herbal Essences22.3% → 25.7%25.7%Jun 202622%Apr 20262nd
Pantene22.3% → 21%24.2%Nov 202521%Mar 20263rd
OGX5.5% → 6.3%7.3%Nov 20255.5%Oct 20254th
Head & Shoulders0.12% → 0.09%0.13%Nov 20250.08%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among shampoo brands worldwide decreased from 49.8% to 46.9%.
  • Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among shampoo brands worldwide increased from 22.3% to 25.7%.
  • Across the 11 months ending August 2026, Pantene’s estimated Share of Search among shampoo brands worldwide decreased from 22.3% to 21%.
  • Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo brands worldwide increased from 5.5% to 6.3%.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among shampoo brands worldwide peaked at 49.8% in October 2025 and was lowest at 44.2% in November 2025.
  • Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among shampoo brands worldwide peaked at 25.7% in June 2026 and was lowest at 22% in April 2026.
  • Across the 11 months ending August 2026, Pantene’s estimated Share of Search among shampoo brands worldwide peaked at 24.2% in November 2025 and was lowest at 21% in March 2026.
  • Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo brands worldwide peaked at 7.3% in November 2025 and was lowest at 5.5% in October 2025.
  • Across the 11 months ending August 2026, Head & Shoulders held steady: its estimated Share of Search among shampoo brands worldwide moved less than 0.5 percentage points.

How did search popularity change for shampoo brands worldwide in August 2026?

  1. Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  2. Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  3. Estimated monthly branded searches for Head & Shoulders worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

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