Brandwave

How popular isOGX in search?

In August 2026, there were an estimated 74K branded searches for OGX worldwide which is up 22.3% over the last 11 months. OGX holds 5.9% estimated Share of Search among shampoo brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garnier43.6%
  2. Herbal Essences23.8%
  3. Pantene19.5%
  4. Head & Shoulders7.2%
  5. OGX5.9%
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Which shampoo brands compete with OGX?

OGX against shampoo brands worldwide, by month

Share of Search by month for Garnier, Herbal Essences, Pantene, Head & Shoulders, OGX. The figures are in the table below the chart.

View monthly share of search table
MonthGarnierHerbal EssencesPanteneHead & ShouldersOGX
Oct 202546.1%20.6%20.6%7.7%5.1%
Nov 202540.6%22.2%22.2%8.3%6.7%
Dec 202541.2%22.5%22.5%6.9%6.8%
Jan 202640.6%22.2%22.2%8.3%6.7%
Feb 202641.2%22.5%22.5%6.9%6.8%
Mar 202643.6%23.8%19.5%7.3%5.9%
Apr 202645.5%20.4%20.4%7.6%6.1%
May 202645.5%20.4%20.4%7.6%6.1%
Jun 202644.1%24.2%19.7%6%5.9%
Jul 202643.6%23.8%19.5%7.2%5.9%
Aug 202643.6%23.8%19.5%7.2%5.9%
Sep 2026—————

  1. 1.Garnier

    43.6%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Herbal Essences

    23.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pantene

    19.5%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Head & Shoulders

    7.2%

    Held 4th. 91.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.OGX

    5.9%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between OGX and its closest rivals

Every comparison with OGX

How has branded search demand for OGX changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OGX worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo brands worldwide increased from 5.1% to 5.9%.
  • Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo brands worldwide peaked at 6.8% in December 2025 and was lowest at 5.1% in October 2025.

How did search popularity change for shampoo brands worldwide in August 2026?

  1. Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  2. Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

Where does OGX compete?

OGX is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shampoo brands5th of 55.9%Shown above
Conditioner brands4th of 56.3%Show ranking

How is OGX measured?

Brandwave collects information about searches that people make online using OGX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ogx

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How the Brand Demand Index is measured

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