OGX vs OUAI:Which is more popular?
In September 2026, OGX and OUAI were level in searches among hair oil brands worldwide, with an estimated 22.2K branded searches each, at 3.7% of the total each. When we asked ChatGPT and Google AI Overviews about hair oil brands, neither OGX nor OUAI appeared in any of the five answers.
Who do people search for more?
OGX and OUAI are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top hair oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither OGX nor OUAI showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair oil brands
5 answers
Asked ChatGPT
“Which hair oil brand should I buy?”
Asked ChatGPT
“What are the best hair oil brands?”
Asked ChatGPT
“What's the best hair oil brand for frizzy hair?”
Searched Google, AI Overview
“hair oil”
Searched Google, AI Overview
“best hair oil”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is OGX or OUAI more popular in search?
This chart shows how often people search Google for OGX and OUAI by name. Each line represents a brand's share of searches for all 11 hair oil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OGX, OUAI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moroccanoil | Gisou | Kérastase | Mielle | Verb | OGX | Olaplex | OUAI | Amika | Briogeo | JVN |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 8.4% | 8.4% | 6.4% | 3.8% | 3.1% | 2.1% | 4.6% | 0.18% | 0.33% | 0.18% |
| Nov 2025 | 60.7% | 12.1% | 8.2% | 5.1% | 3% | 2.4% | 2.4% | 5.5% | 0.14% | 0.26% | 0.21% |
| Dec 2025 | 62.7% | 10.3% | 8.4% | 5.1% | 3.1% | 2.5% | 2.5% | 4.6% | 0.22% | 0.27% | 0.22% |
| Jan 2026 | 60.7% | 8.2% | 8.2% | 7.4% | 3.7% | 3.7% | 3% | 4.5% | 0.22% | 0.32% | 0.26% |
| Feb 2026 | 60.7% | 8.2% | 8.2% | 7.4% | 3.7% | 4.5% | 3% | 3.7% | 0.26% | 0.31% | 0.26% |
| Mar 2026 | 62.9% | 6.9% | 8.5% | 6.3% | 3.8% | 4.6% | 2.5% | 3.8% | 0.27% | 0.27% | 0.22% |
| Apr 2026 | 58.4% | 6.4% | 9.6% | 7.1% | 5.3% | 5.3% | 2.9% | 4.3% | 0.25% | 0.25% | 0.21% |
| May 2026 | 69.9% | 5.1% | 6.3% | 4.7% | 3.4% | 4.2% | 2.3% | 3.4% | 0.24% | 0.2% | 0.17% |
| Jun 2026 | 59.2% | 6.5% | 9.7% | 5.9% | 5.3% | 5.3% | 2.9% | 4.4% | 0.26% | 0.26% | 0.16% |
| Jul 2026 | 55.5% | 9.1% | 11.2% | 5.5% | 5% | 6.1% | 2.7% | 4.1% | 0.24% | 0.24% | 0.2% |
| Aug 2026 | 62.8% | 6.9% | 8.4% | 5.1% | 4.6% | 4.6% | 3.1% | 3.8% | 0.22% | 0.22% | 0.14% |
| Sep 2026 | 60.6% | 8.2% | 8.2% | 5.9% | 5.5% | 3.7% | 3.7% | 3.7% | 0.31% | 0.26% | 0.16% |
How has the OGX and OUAI comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: OGX took it in February 2026.
- Across the 12 months ending September 2026, OGX’s share of searches among hair oil brands worldwide moved from 3.1% to 3.7%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, OUAI’s share of searches among hair oil brands worldwide moved from 4.6% to 3.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for hair oil brands worldwide in September 2026?
4 changes
In September 2026, Verb overtook OGX to rank 5th among hair oil brands worldwide, with 5.5% of the searches.
In September 2026, Olaplex overtook OUAI to rank 7th among hair oil brands worldwide, with 3.7% of the searches.
In September 2026, OGX lost share of searches among hair oil brands worldwide, from 4.6% to 3.7%.
OUAI’s share of searches among hair oil brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OGX’s and OUAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair oil brands
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