OGX vs Pantene:Which is more popular by branded search?
In August 2026, Pantene had more branded searches than OGX among conditioner brands worldwide. Pantene was estimated to have 246K branded searches compared to OGX’s 74K, and held a 20.9% Share of Search versus OGX’s 6.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, OGX or Pantene?
Compare the conditioner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pantene, OGX. The figures are in the table below the chart.
View monthly share of search table
| Month | Garnier | Herbal Essences | Pantene | OGX | Aussie |
|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 22.3% | 22.3% | 5.5% | 0.26% |
| Nov 2025 | 44.2% | 24.1% | 24.1% | 7.3% | 0.28% |
| Dec 2025 | 44.2% | 24.1% | 24.1% | 7.3% | 0.28% |
| Jan 2026 | 44.2% | 24.1% | 24.1% | 7.3% | 0.28% |
| Feb 2026 | 44.2% | 24.1% | 24.1% | 7.3% | 0.28% |
| Mar 2026 | 46.8% | 25.6% | 20.9% | 6.3% | 0.31% |
| Apr 2026 | 49.2% | 22% | 22% | 6.6% | 0.26% |
| May 2026 | 49.2% | 22% | 22% | 6.6% | 0.26% |
| Jun 2026 | 46.8% | 25.6% | 20.9% | 6.3% | 0.31% |
| Jul 2026 | 46.8% | 25.6% | 20.9% | 6.3% | 0.31% |
| Aug 2026 | 46.8% | 25.6% | 20.9% | 6.3% | 0.31% |
| Sep 2026 | — | — | — | — | — |
How has the OGX and Pantene comparison changed over the last 12 months?
3 findings
- Pantene was ahead of OGX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among conditioner brands worldwide moved from 5.5% to 6.3%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among conditioner brands worldwide moved from 22.3% to 20.9%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for conditioner brands worldwide in August 2026?
1 change
Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OGX’s and Pantene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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