Head & Shoulders vs Pantene:Which is searched more?
In August 2026, Pantene had more branded searches than Head & Shoulders among shampoo brands worldwide. Pantene was estimated to have 246K branded searches compared to Head & Shoulders’ 91.5K, and held a 19.5% Share of Search versus Head & Shoulders’ 7.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Head & Shoulders or Pantene?
Compare the shampoo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pantene, Head & Shoulders. The figures are in the table below the chart.
View monthly share of search table
| Month | Pantene | Head & Shoulders |
|---|---|---|
| Oct 2025 | 20.6% | 7.7% |
| Nov 2025 | 22.2% | 8.3% |
| Dec 2025 | 22.5% | 6.9% |
| Jan 2026 | 22.2% | 8.3% |
| Feb 2026 | 22.5% | 6.9% |
| Mar 2026 | 19.5% | 7.3% |
| Apr 2026 | 20.4% | 7.6% |
| May 2026 | 20.4% | 7.6% |
| Jun 2026 | 19.7% | 6% |
| Jul 2026 | 19.5% | 7.2% |
| Aug 2026 | 19.5% | 7.2% |
| Sep 2026 | — | — |
How has the Head & Shoulders and Pantene comparison changed over the last 12 months?
3 findings
- Pantene was ahead of Head & Shoulders in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo brands worldwide moved from 7.7% to 7.2%, and its estimated monthly branded searches moved from 91.8K to 91.5K.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among shampoo brands worldwide moved from 20.6% to 19.5%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for shampoo brands worldwide in August 2026?
0 changes
Neither Head & Shoulders nor Pantene moved beyond provider rounding among shampoo brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Head & Shoulders’ and Pantene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Head & Shoulders
2 branded search terms
- head shoulders
- headshoulders
Pantene
1 branded search term
- pantene
Put your own brand in this comparison
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