Brandwave

How popular isHead & Shoulders in search?

In August 2026, there were an estimated 1K branded searches for Head & Shoulders worldwide which is down 23.1% over the last 11 months. Head & Shoulders holds 0.09% estimated Share of Search among shampoo brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garnier46.9%
  2. Herbal Essences25.7%
  3. Pantene21%
  4. OGX6.3%
  5. Head & Shoulders0.09%
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Which shampoo brands compete with Head & Shoulders?

Head & Shoulders against shampoo brands worldwide, by month

Share of Search by month for Garnier, Herbal Essences, Pantene, OGX, Head & Shoulders. The figures are in the table below the chart.

View monthly share of search table
MonthGarnierHerbal EssencesPanteneOGXHead & Shoulders
Oct 202549.8%22.3%22.3%5.5%0.12%
Nov 202544.2%24.2%24.2%7.3%0.13%
Dec 202544.2%24.2%24.2%7.3%0.13%
Jan 202644.2%24.2%24.2%7.3%0.13%
Feb 202644.2%24.2%24.2%7.3%0.13%
Mar 202646.9%25.7%21%6.3%0.11%
Apr 202649.2%22%22%6.6%0.12%
May 202649.2%22%22%6.6%0.09%
Jun 202646.9%25.7%21%6.3%0.08%
Jul 202646.9%25.7%21%6.3%0.09%
Aug 202646.9%25.7%21%6.3%0.09%
Sep 2026—————

  1. 1.Garnier

    46.9%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Herbal Essences

    25.7%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pantene

    21%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.OGX

    6.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Head & Shoulders

    0.09%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Head & Shoulders and its closest rivals

How has branded search demand for Head & Shoulders changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Head & Shoulders worldwide fell from 1.3K to 1K.
  • Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo brands worldwide held steady, from 0.12% to 0.09%.

How did search popularity change for shampoo brands worldwide in August 2026?

  1. Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  2. Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  3. Estimated monthly branded searches for Head & Shoulders worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

How is Head & Shoulders measured?

Brandwave collects information about searches that people make online using Head & Shoulders’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • headshoulders

How the Brand Demand Index is measured

Who owns Head & Shoulders?

Head & Shoulders is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Gillette, Oral-B, Pampers, Pantene and Tide, owned by the same company, worldwide.

Do you work for Head & Shoulders? To request corrections or removal please contact us via our support page and we will be happy to assist.

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