Head & Shoulders vs OGX:Which is more popular by branded search?
In August 2026, OGX had more branded searches than Head & Shoulders among shampoo brands worldwide. OGX was estimated to have 74K branded searches compared to Head & Shoulders’ 1K, and held a 6.3% Share of Search versus Head & Shoulders’ 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Head & Shoulders or OGX?
Compare the shampoo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OGX, Head & Shoulders. The figures are in the table below the chart.
View monthly share of search table
| Month | Garnier | Herbal Essences | Pantene | OGX | Head & Shoulders |
|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 22.3% | 22.3% | 5.5% | 0.12% |
| Nov 2025 | 44.2% | 24.2% | 24.2% | 7.3% | 0.13% |
| Dec 2025 | 44.2% | 24.2% | 24.2% | 7.3% | 0.13% |
| Jan 2026 | 44.2% | 24.2% | 24.2% | 7.3% | 0.13% |
| Feb 2026 | 44.2% | 24.2% | 24.2% | 7.3% | 0.13% |
| Mar 2026 | 46.9% | 25.7% | 21% | 6.3% | 0.11% |
| Apr 2026 | 49.2% | 22% | 22% | 6.6% | 0.12% |
| May 2026 | 49.2% | 22% | 22% | 6.6% | 0.09% |
| Jun 2026 | 46.9% | 25.7% | 21% | 6.3% | 0.08% |
| Jul 2026 | 46.9% | 25.7% | 21% | 6.3% | 0.09% |
| Aug 2026 | 46.9% | 25.7% | 21% | 6.3% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Head & Shoulders and OGX comparison changed over the last 12 months?
3 findings
- OGX was ahead of Head & Shoulders in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo brands worldwide moved from 0.12% to 0.09%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo brands worldwide moved from 5.5% to 6.3%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for shampoo brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
Estimated monthly branded searches for Head & Shoulders worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Head & Shoulders’ and OGX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Head & Shoulders
1 branded search term
- headshoulders
OGX
1 branded search term
- ogx
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.