Brandwave

How popular isDove?

In October 2026, people searched for Dove by name about 2.3 million times worldwide, a 25% increase from the previous year. These searches made up 0.45% of all global anti-dandruff shampoo brand searches, placing Dove seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about anti-dandruff shampoo brands, Dove did not appear in any of the answers.

Search and AI answers in October 2026

Dove is the seventh most searched of 8 competitors and not named in the AI answers we collected.

  1. NizoralShare of searches 50.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Head & ShouldersShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Selsun BlueShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. CLEARShare of searches 3.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DoveShare of searches 0.45%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dove did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nizoral1st
  2. Head & Shoulders2nd
  3. Selsun Blue3rd
  4. Neutrogena4th
  5. CLEAR–
  6. Briogeo–
  7. Dove–
  8. Vanicream–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nizoral5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Head & Shoulders5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selsun Blue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neutrogena3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CLEAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanicream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about anti-dandruff shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Dove compared with other anti-dandruff shampoo brands worldwide?

Dove against anti-dandruff shampoo brands worldwide, by month

Share of searches by month for Nizoral, Head & Shoulders, Selsun Blue, CLEAR, Neutrogena, Dove. The figures are in the table below the chart.

View monthly share of searches table
MonthNizoralHead & ShouldersSelsun BlueCLEARNeutrogenaBriogeoDoveVanicream
Nov 202547.3%34.5%8.5%4.1%3.7%1.4%0.34%0.23%
Dec 202547.2%34.4%8.5%4%3.7%1.7%0.34%0.23%
Jan 202650.2%33.5%7.4%3.5%3.2%1.5%0.44%0.3%
Feb 202648.7%32.6%8.8%4.2%3.1%1.8%0.53%0.35%
Mar 202649.2%32.9%8.1%3.9%3.3%1.6%0.49%0.4%
Apr 202649.6%33.2%8.2%3.9%2.9%1.3%0.4%0.4%
May 202648.9%32.7%8.8%4.2%3.1%1.4%0.43%0.53%
Jun 202648.4%35.3%7.1%4.1%2.9%1.2%0.35%0.64%
Jul 202647.4%34.5%8.5%5%2.9%0.93%0.34%0.42%
Aug 202647.8%34.8%8.6%4.1%2.9%1.2%0.42%0.34%
Sep 202647.9%34.9%8.6%4.1%2.9%0.94%0.42%0.34%
Oct 202650.7%33.3%7.5%3.6%3.1%1.2%0.45%0.3%

  1. 1.Nizoral

    50.7%

    Held 1st. 918K estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  2. 2.Head & Shoulders

    33.3%

    Held 2nd. 602K estimated branded searches, +10.1% vs prior month. Share -1.6 points.

  3. 3.Selsun Blue

    7.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.CLEAR

    3.6%

    Held 4th. 64.3K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Neutrogena

    3.1%

    Held 5th. 55.3K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. 6.Briogeo

    1.2%

    Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share +0.3 points.

  7. 7.Dove

    0.45%

    Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  8. 8.Vanicream

    0.3%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Dove, Neutrogena and Vanicream sell other things too, so only their searches that name this product count here, like “dove dandruff shampoo”.

Compare popularity between Dove and its closest rivals

Every comparison with Dove

62 comparisons

How has branded search demand for Dove changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Dove worldwide rose from 1.8M to 2.3M.
  • Across the 12 months ending October 2026, Dove’s share of searches among anti-dandruff shampoo brands worldwide held steady, from 0.34% to 0.45%.

How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026?

6 changes

  1. In October 2026, Nizoral gained share of searches among anti-dandruff shampoo brands worldwide, from 47.9% to 50.7%.

  2. In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%.

  3. In October 2026, Selsun Blue lost share of searches among anti-dandruff shampoo brands worldwide, from 8.6% to 7.5%.

  4. In October 2026, CLEAR lost share of searches among anti-dandruff shampoo brands worldwide, from 4.1% to 3.6%.

  5. Estimated monthly branded searches for Dove worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.

  6. Estimated monthly branded searches for Vanicream worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.

How are Dove’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dove
  • dove antibacterial soap
  • dove bar soap
  • dove body scrub
  • dove body spray
  • dove body wash
  • dove dandruff shampoo
  • dove deo stick
  • dove deodorant
  • dove foaming hand soap
  • dove gradual tan
  • dove gradual tanning lotion
  • dove hand soap
  • dove hand wash
  • dove liquid hand soap
  • dove shampoo and conditioner
  • dove shampoo and conditioner set
  • dove shampoo conditioner
  • dove shower gel
  • dove soap

How the Brand Demand Index is measured

Who owns Dove?

Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Calippo, CLEAR, Continental, Dr. Squatch, Lipton, Living Proof, Lux, Lynx, Magnum, Omo, Persil, Popsicle, Sunlight, TRESemmé, Vaseline, Wild and Wild River, owned by the same company, worldwide.

Do you work for Dove? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Dove compete?

Dove is ranked by how often people search for it in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Body scrub1st of 679.4%Show ranking
Anti-dandruff shampoo brands7th of 80.45%Shown above
Body wash and soap brands1st of 1243.5%Show ranking
Deodorant and body care brands2nd of 1221.1%Show ranking
Bar soap brands3rd of 814.8%Show ranking
Hand soap brands5th of 127.5%Show ranking
Shower gel2nd of 612%Show ranking
Shampoo and conditioner brands1st of 956.3%Show ranking
Gradual tan brands3rd of 821.2%Show ranking
Body spray brands2nd of 618%Show ranking
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