Brandwave

Shower gel:Which brands are most popular in search?

In August 2026, Nivea was the most searched among shower gel worldwide, with an estimated 673K branded searches and 83.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nivea83.2%
  2. Molton Brown16.7%
  3. Dove0.03%
  4. Sanex0.02%
  5. Original Source0.01%
  6. Radox<0.01%

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Share of SearchLeaderboard

Compare the shower gel shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among shower gel worldwide, by month

Share of Search by month for Nivea, Molton Brown. The figures are in the table below the chart.

View monthly share of search table
MonthNiveaMolton BrownDoveSanexOriginal SourceRadox
Oct 202573.2%26.7%0.04%0.01%<0.01%<0.01%
Nov 202569.1%30.9%0.03%0.01%<0.01%<0.01%
Dec 202564.6%35.3%0.03%0.02%<0.01%<0.01%
Jan 202683.2%16.7%0.04%0.01%<0.01%<0.01%
Feb 202683.3%16.7%0.04%0.01%0.01%<0.01%
Mar 202683.3%16.7%0.04%0.03%0.02%0.01%
Apr 202683.3%16.7%0.03%0.02%0.01%0.01%
May 202680.2%19.7%0.03%0.02%0.01%<0.01%
Jun 202683.3%16.7%0.03%0.02%0.01%<0.01%
Jul 202685.9%14.1%0.02%0.02%<0.01%<0.01%
Aug 202683.2%16.7%0.03%0.02%0.01%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Nivea

    83.2%

    Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  2. Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Dove

    0.03%

    Held 3rd. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

  4. 4.Sanex

    0.02%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

  6. 6.Radox

    <0.01%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among shower gel worldwide?

In August 2026, Nivea was the most searched among shower gel worldwide, with an estimated 673K branded searches and 83.2% estimated Share of Search within this set. Molton Brown is in 2nd place, 66.5 percentage points behind at 16.7% Share of Search.

Global shower gel, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nivea73.2% → 83.2%85.9%Jul 202664.6%Dec 20251st
Molton Brown26.7% → 16.7%35.3%Dec 202514.1%Jul 20262nd
Dove0.04% → 0.03%0.04%Oct 20250.02%Jul 20263rd
Sanex0.01% → 0.02%0.03%Mar 20260.01%Nov 20254th
Original Source<0.01% → 0.01%0.02%Mar 2026<0.01%Nov 20255th
Radox<0.01%0.01%Apr 2026<0.01%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shower gel worldwide increased from 73.2% to 83.2%.
  • Across the 11 months ending August 2026, Molton Brown’s estimated Share of Search among shower gel worldwide decreased from 26.7% to 16.7%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shower gel worldwide peaked at 85.9% in July 2026 and was lowest at 64.6% in December 2025.
  • Across the 11 months ending August 2026, Molton Brown’s estimated Share of Search among shower gel worldwide peaked at 35.3% in December 2025 and was lowest at 14.1% in July 2026.
  • Across the 11 months ending August 2026, Dove, Sanex, Original Source and Radox held steady: their estimated Share of Search among shower gel worldwide each moved less than 0.5 percentage points.

How did search popularity change for shower gel worldwide in August 2026?

  1. In August 2026, Molton Brown gained estimated Share of Search among shower gel worldwide, from 14.1% to 16.7%.

  2. In August 2026, Nivea lost estimated Share of Search among shower gel worldwide, from 85.9% to 83.2%.

  3. Estimated monthly branded searches for Sanex worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026.

  4. Estimated monthly branded searches for Original Source worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

  5. Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

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