How popular isDove in search?

Q: Who owns Dove?

Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dr. Squatch, Lipton, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

In August 2026, there were an estimated 260 branded searches for Dove worldwide which is down 18.8% over the last 11 months. Dove holds 0.03% estimated Share of Search among shower gel worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which shower gel compete with Dove?

Dove against shower gel worldwide, by month

Month	Nivea	Molton Brown	Dove	Sanex	Original Source	Radox
Oct 2025	73.2%	26.7%	0.04%	0.01%	<0.01%	<0.01%
Nov 2025	69.1%	30.9%	0.03%	0.01%	<0.01%	<0.01%
Dec 2025	64.6%	35.3%	0.03%	0.02%	<0.01%	<0.01%
Jan 2026	83.2%	16.7%	0.04%	0.01%	<0.01%	<0.01%
Feb 2026	83.3%	16.7%	0.04%	0.01%	0.01%	<0.01%
Mar 2026	83.3%	16.7%	0.04%	0.03%	0.02%	0.01%
Apr 2026	83.3%	16.7%	0.03%	0.02%	0.01%	0.01%
May 2026	80.2%	19.7%	0.03%	0.02%	0.01%	<0.01%
Jun 2026	83.3%	16.7%	0.03%	0.02%	0.01%	<0.01%
Jul 2026	85.9%	14.1%	0.02%	0.02%	<0.01%	<0.01%
Aug 2026	83.2%	16.7%	0.03%	0.02%	0.01%	<0.01%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Nivea	83.2%	673K	-18.2%	-2.6 points
2, held 2nd	Molton Brown	16.7%	135K	0%	+2.6 points
3, held 3rd	Dove Unilever	0.03%	260	+52.9%	0 points
4, held 4th	Sanex	0.02%	170	0%	0 points
5, held 5th	Original Source	0.01%	90	+28.6%	0 points
6, held 6th	Radox	<0.01%	70	+40%	0 points

1.Nivea
83.2%
Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
2.Molton Brown
16.7%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +2.6 points.
3.Dove
0.03%
Held 3rd. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.
4.Sanex
0.02%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
5.Original Source
0.01%
Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.
6.Radox
<0.01%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between Dove and its closest rivals

How has branded search demand for Dove changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Dove worldwide fell from 320 to 260.
Across the 11 months ending August 2026, Dove’s estimated Share of Search among shower gel worldwide held steady, from 0.04% to 0.03%.

How did search popularity change for shower gel worldwide in August 2026?

5 changes

In August 2026, Molton Brown gained estimated Share of Search among shower gel worldwide, from 14.1% to 16.7%.
In August 2026, Nivea lost estimated Share of Search among shower gel worldwide, from 85.9% to 83.2%.
Estimated monthly branded searches for Sanex worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026.
Estimated monthly branded searches for Original Source worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

Where does Dove compete?

Dove is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Body wash brands	5th of 5	<0.01%	Show ranking
Bar soap brands	5th of 5	0.02%	Show ranking
Shower gel	3rd of 6	0.03%	Shown above
Body scrub	5th of 6	0.04%	Show ranking
Dry shampoo	6th of 6	0.12%	Show ranking

How is Dove measured?

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term