Brandwave

Body scrub:Which brands are most popular in search?

In August 2026, St. Ives was the most searched among body scrub worldwide, with an estimated 550K branded searches and 89.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. St. Ives89.5%
  2. Soap & Glory5.4%
  3. Tree Hut4.4%
  4. Frank Body0.59%
  5. Dove0.04%
  6. Mio0.03%

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Share of SearchLeaderboard

Compare the body scrub shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among body scrub worldwide, by month

Share of Search by month for St. Ives, Soap & Glory, Tree Hut. The figures are in the table below the chart.

View monthly share of search table
MonthSt. IvesSoap & GloryTree HutFrank BodyDoveMio
Oct 202570.4%14.2%14.2%1%0.09%0.09%
Nov 202554.3%20%24.4%1.2%0.09%0.07%
Dec 202546.7%25.6%25.6%1.9%0.07%0.07%
Jan 202674.1%12.2%12.2%1.3%0.1%0.1%
Feb 202674.1%12.2%12.2%1.3%0.1%0.08%
Mar 202682.2%9%7.4%1.2%0.07%0.09%
Apr 202682.4%9.1%7.4%0.99%0.06%0.07%
May 202687.4%6.4%5.3%0.85%0.04%0.04%
Jun 202686.3%6.4%6.4%0.84%0.05%0.05%
Jul 202687.5%6.4%5.3%0.7%0.03%0.04%
Aug 202689.5%5.4%4.4%0.59%0.04%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.St. Ives

    89.5%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +2 points.

  2. 2.Soap & Glory

    5.4%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Tree Hut

    4.4%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Frank Body

    0.59%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Dove

    0.04%

    Moved from 6th to 5th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

  6. 6.Mio

    0.03%

    Moved from 5th to 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among body scrub worldwide?

In August 2026, St. Ives was the most searched among body scrub worldwide, with an estimated 550K branded searches and 89.5% estimated Share of Search within this set. Soap & Glory is in 2nd place, 84.1 percentage points behind at 5.4% Share of Search.

Global body scrub, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
St. Ives70.4% → 89.5%89.5%Aug 202646.7%Dec 20251st
Soap & Glory14.2% → 5.4%25.6%Dec 20255.4%Aug 20262nd
Tree Hut14.2% → 4.4%25.6%Dec 20254.4%Aug 20263rd
Frank Body1% → 0.59%1.9%Dec 20250.59%Aug 20264th
Dove0.09% → 0.04%0.1%Jan 20260.03%Jul 20265th
Mio0.09% → 0.03%0.1%Jan 20260.03%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide increased from 70.4% to 89.5%.
  • Across the 11 months ending August 2026, Soap & Glory’s estimated Share of Search among body scrub worldwide decreased from 14.2% to 5.4%.
  • Across the 11 months ending August 2026, Tree Hut’s estimated Share of Search among body scrub worldwide decreased from 14.2% to 4.4%.
  • Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide peaked at 89.5% in August 2026 and was lowest at 46.7% in December 2025.
  • Across the 11 months ending August 2026, Soap & Glory’s estimated Share of Search among body scrub worldwide peaked at 25.6% in December 2025 and was lowest at 5.4% in August 2026.
  • Across the 11 months ending August 2026, Tree Hut’s estimated Share of Search among body scrub worldwide peaked at 25.6% in December 2025 and was lowest at 4.4% in August 2026.
  • Across the 11 months ending August 2026, Frank Body’s estimated Share of Search among body scrub worldwide peaked at 1.9% in December 2025 and was lowest at 0.59% in August 2026.
  • Across the 11 months ending August 2026, Frank Body, Dove and Mio held steady: their estimated Share of Search among body scrub worldwide each moved less than 0.5 percentage points.

How did search popularity change for body scrub worldwide in August 2026?

  1. In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 87.5% to 89.5%.

  2. In August 2026, Soap & Glory lost estimated Share of Search among body scrub worldwide, from 6.4% to 5.4%.

  3. In August 2026, Tree Hut lost estimated Share of Search among body scrub worldwide, from 5.3% to 4.4%.

  4. In August 2026, Dove rose from 6th to 5th among body scrub worldwide.

  5. In August 2026, Mio fell from 5th to 6th among body scrub worldwide.

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