Dove vs St. Ives:Which is searched more?
In August 2026, St. Ives had more branded searches than Dove among body scrub worldwide. St. Ives was estimated to have 550K branded searches compared to Dove’s 260, and held a 74.3% Share of Search versus Dove’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dove or St. Ives?
Compare the body scrub shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St. Ives, Dove. The figures are in the table below the chart.
View monthly share of search table
| Month | St. Ives | Dove |
|---|---|---|
| Oct 2025 | 49.4% | 0.06% |
| Nov 2025 | 31.6% | 0.05% |
| Dec 2025 | 26.6% | 0.04% |
| Jan 2026 | 47.8% | 0.06% |
| Feb 2026 | 47.8% | 0.06% |
| Mar 2026 | 61.1% | 0.05% |
| Apr 2026 | 61.6% | 0.04% |
| May 2026 | 70.1% | 0.03% |
| Jun 2026 | 69.4% | 0.04% |
| Jul 2026 | 70.2% | 0.03% |
| Aug 2026 | 74.3% | 0.04% |
| Sep 2026 | — | — |
How has the Dove and St. Ives comparison changed over the last 12 months?
3 findings
- St. Ives was ahead of Dove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dove’s estimated Share of Search among body scrub worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide moved from 49.4% to 74.3%, and its estimated monthly branded searches moved from 246K to 550K.
How did search popularity change for body scrub worldwide in August 2026?
2 changes
In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 70.2% to 74.3%.
In August 2026, Dove rose from 6th to 5th among body scrub worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Dove’s and St. Ives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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