How popular isDove in search?

Q: Who owns Dove?

Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dr. Squatch, Lipton, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

In August 2026, there were an estimated 260 branded searches for Dove worldwide which is down 18.8% over the last 11 months. Dove holds 0.04% estimated Share of Search among body scrub worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which body scrub compete with Dove?

Dove against body scrub worldwide, by month

Month	St. Ives	Soap & Glory	Tree Hut	Frank Body	Dove	Mio
Oct 2025	70.4%	14.2%	14.2%	1%	0.09%	0.09%
Nov 2025	54.3%	20%	24.4%	1.2%	0.09%	0.07%
Dec 2025	46.7%	25.6%	25.6%	1.9%	0.07%	0.07%
Jan 2026	74.1%	12.2%	12.2%	1.3%	0.1%	0.1%
Feb 2026	74.1%	12.2%	12.2%	1.3%	0.1%	0.08%
Mar 2026	82.2%	9%	7.4%	1.2%	0.07%	0.09%
Apr 2026	82.4%	9.1%	7.4%	0.99%	0.06%	0.07%
May 2026	87.4%	6.4%	5.3%	0.85%	0.04%	0.04%
Jun 2026	86.3%	6.4%	6.4%	0.84%	0.05%	0.05%
Jul 2026	87.5%	6.4%	5.3%	0.7%	0.03%	0.04%
Aug 2026	89.5%	5.4%	4.4%	0.59%	0.04%	0.03%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	St. Ives	89.5%	550K	+22.2%	+2 points
2, held 2nd	Soap & Glory	5.4%	33.1K	0%	-1 points
3, held 3rd	Tree Hut	4.4%	27.1K	0%	-0.9 points
4, held 4th	Frank Body	0.59%	3.6K	0%	-0.1 points
5, moved from 6th to 5th	Dove Unilever	0.04%	260	+52.9%	0 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Mio	0.03%	210	0%	0 pointsmoved from 5th to 6th

1.St. Ives
89.5%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +2 points.
2.Soap & Glory
5.4%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.
3.Tree Hut
4.4%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.Frank Body
0.59%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Dove
0.04%
Moved from 6th to 5th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.
6.Mio
0.03%
Moved from 5th to 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dove and its closest rivals

How has branded search demand for Dove changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Dove worldwide fell from 320 to 260.
Across the 11 months ending August 2026, Dove’s estimated Share of Search among body scrub worldwide held steady, from 0.09% to 0.04%.

How did search popularity change for body scrub worldwide in August 2026?

5 changes

In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 87.5% to 89.5%.
In August 2026, Soap & Glory lost estimated Share of Search among body scrub worldwide, from 6.4% to 5.4%.
In August 2026, Tree Hut lost estimated Share of Search among body scrub worldwide, from 5.3% to 4.4%.
In August 2026, Dove rose from 6th to 5th among body scrub worldwide.
In August 2026, Mio fell from 5th to 6th among body scrub worldwide.

Where does Dove compete?

Dove is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Body wash brands	5th of 5	<0.01%	Show ranking
Bar soap brands	5th of 5	0.02%	Show ranking
Shower gel	3rd of 6	0.03%	Show ranking
Body scrub	5th of 6	0.04%	Shown above
Dry shampoo	6th of 6	0.12%	Show ranking

How is Dove measured?

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term