Brandwave

Dove vs Radox:Which is more popular by branded search?

In August 2026, Dove had more branded searches than Radox among shower gel worldwide. Dove was estimated to have 260 branded searches compared to Radox’s 70, and held a 0.03% Share of Search versus Radox’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among shower gel worldwide in August 2026Which is more popular in search, Dove or Radox?
Dove0.03%260 searches
vs
Radox<0.01%70 searches

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Which is more popular in search, Dove or Radox?

Compare the shower gel shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dove and Radox among shower gel worldwide, by month

Share of Search by month for Dove, Radox. The figures are in the table below the chart.

View monthly share of search table
MonthNiveaMolton BrownDoveSanexOriginal SourceRadox
Oct 202573.2%26.7%0.04%0.01%<0.01%<0.01%
Nov 202569.1%30.9%0.03%0.01%<0.01%<0.01%
Dec 202564.6%35.3%0.03%0.02%<0.01%<0.01%
Jan 202683.2%16.7%0.04%0.01%<0.01%<0.01%
Feb 202683.3%16.7%0.04%0.01%0.01%<0.01%
Mar 202683.3%16.7%0.04%0.03%0.02%0.01%
Apr 202683.3%16.7%0.03%0.02%0.01%0.01%
May 202680.2%19.7%0.03%0.02%0.01%<0.01%
Jun 202683.3%16.7%0.03%0.02%0.01%<0.01%
Jul 202685.9%14.1%0.02%0.02%<0.01%<0.01%
Aug 202683.2%16.7%0.03%0.02%0.01%<0.01%
Sep 2026——————

How has the Dove and Radox comparison changed over the last 12 months?

  • Dove was ahead of Radox in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dove’s estimated Share of Search among shower gel worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 320 to 260.
  • Across the 11 months ending August 2026, Radox’s estimated Share of Search among shower gel worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 70.

How did search popularity change for shower gel worldwide in August 2026?

  1. Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dove’s and Radox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dove

1 branded search term

  • dove nz

Radox

1 branded search term

  • radox shower

How the Brand Demand Index is measured

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