Brandwave

How popular isNivea in search?

In August 2026, there were an estimated 673K branded searches for Nivea worldwide which is up 22.4% over the last 11 months. Nivea holds 83.2% estimated Share of Search among shower gel worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nivea83.2%
  2. Molton Brown16.7%
  3. Dove0.03%
  4. Sanex0.02%
  5. Original Source0.01%
  6. Radox<0.01%
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Which shower gel compete with Nivea?

Nivea against shower gel worldwide, by month

Share of Search by month for Nivea, Molton Brown. The figures are in the table below the chart.

View monthly share of search table
MonthNiveaMolton BrownDoveSanexOriginal SourceRadox
Oct 202573.2%26.7%0.04%0.01%<0.01%<0.01%
Nov 202569.1%30.9%0.03%0.01%<0.01%<0.01%
Dec 202564.6%35.3%0.03%0.02%<0.01%<0.01%
Jan 202683.2%16.7%0.04%0.01%<0.01%<0.01%
Feb 202683.3%16.7%0.04%0.01%0.01%<0.01%
Mar 202683.3%16.7%0.04%0.03%0.02%0.01%
Apr 202683.3%16.7%0.03%0.02%0.01%0.01%
May 202680.2%19.7%0.03%0.02%0.01%<0.01%
Jun 202683.3%16.7%0.03%0.02%0.01%<0.01%
Jul 202685.9%14.1%0.02%0.02%<0.01%<0.01%
Aug 202683.2%16.7%0.03%0.02%0.01%<0.01%
Sep 2026——————

  1. 1.Nivea

    83.2%

    Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  2. 2.Molton Brown

    16.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Dove

    0.03%

    Held 3rd. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

  4. 4.Sanex

    0.02%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Original Source

    0.01%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

  6. 6.Radox

    <0.01%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between Nivea and its closest rivals

How has branded search demand for Nivea changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nivea worldwide rose from 550K to 673K.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shower gel worldwide increased from 73.2% to 83.2%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shower gel worldwide peaked at 85.9% in July 2026 and was lowest at 64.6% in December 2025.

How did search popularity change for shower gel worldwide in August 2026?

  1. In August 2026, Molton Brown gained estimated Share of Search among shower gel worldwide, from 14.1% to 16.7%.

  2. In August 2026, Nivea lost estimated Share of Search among shower gel worldwide, from 85.9% to 83.2%.

  3. Estimated monthly branded searches for Sanex worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026.

  4. Estimated monthly branded searches for Original Source worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

  5. Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

Where does Nivea compete?

Nivea is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands5th of 58.4%Show ranking
Body lotion3rd of 616.8%Show ranking
Make up remover3rd of 621.5%Show ranking
Body wash brands2nd of 521.5%Show ranking
Lip balm brands2nd of 535.9%Show ranking
Hand cream2nd of 640.3%Show ranking
Shaving cream1st of 658.2%Show ranking
Shower gel1st of 683.2%Shown above

How is Nivea measured?

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nivea

Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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