Brandwave

How popular isNivea in search?

In August 2026, there were an estimated 673K branded searches for Nivea worldwide which is up 22.4% over the last 11 months. Nivea holds 40.3% estimated Share of Search among hand cream worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Neutrogena40.3%
  2. Nivea40.3%
  3. Aveeno9.9%
  4. Burt's Bees6.6%
  5. E453%
  6. O'Keeffe's<0.01%
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Which hand cream compete with Nivea?

Nivea against hand cream worldwide, by month

Share of Search by month for Neutrogena, Nivea, Aveeno, Burt's Bees, E45. The figures are in the table below the chart.

View monthly share of search table
MonthNeutrogenaNiveaAveenoBurt's BeesE45O'Keeffe's
Oct 202536.5%36.5%13.3%11%2.7%<0.01%
Nov 202532%39.1%11.7%14.3%2.9%<0.01%
Dec 202535.7%35.7%13%13%2.6%<0.01%
Jan 202633.6%41.1%12.3%10.1%3%<0.01%
Feb 202637.9%37.9%11.4%9.3%3.4%<0.01%
Mar 202637%37%13.5%9.1%3.3%<0.01%
Apr 202637%37%13.5%9.1%3.3%<0.01%
May 202637.9%37.9%11.4%9.3%3.4%<0.01%
Jun 202634.7%42.4%12.7%7%3.1%<0.01%
Jul 202628.2%51.5%10.3%6.9%3.1%<0.01%
Aug 202640.3%40.3%9.9%6.6%3%<0.01%
Sep 2026——————

  1. 1.Neutrogena

    40.3%

    Moved from 2nd to 1st. 673K estimated branded searches, +49.6% vs prior month. Share +12.1 points.

  2. 2.Nivea

    40.3%

    Moved from 1st to 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -11.2 points.

  3. 3.Aveeno

    9.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Burt's Bees

    6.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.E45

    3%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.O'Keeffe's

    <0.01%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between Nivea and its closest rivals

How has branded search demand for Nivea changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nivea worldwide rose from 550K to 673K.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among hand cream worldwide increased from 36.5% to 40.3%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among hand cream worldwide peaked at 51.5% in July 2026 and was lowest at 35.7% in December 2025.

How did search popularity change for hand cream worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Nivea to take the highest estimated Share of Search among hand cream worldwide, at 40.3%.

  2. In August 2026, Nivea lost estimated Share of Search among hand cream worldwide, from 51.5% to 40.3%.

  3. Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026.

  4. Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

  5. Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Nivea compete?

Nivea is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands5th of 58.4%Show ranking
Body lotion3rd of 616.8%Show ranking
Make up remover3rd of 621.5%Show ranking
Body wash brands2nd of 521.5%Show ranking
Lip balm brands2nd of 535.9%Show ranking
Hand cream2nd of 640.3%Shown above
Shaving cream1st of 658.2%Show ranking
Shower gel1st of 683.2%Show ranking

How is Nivea measured?

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nivea

Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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