How popular isVacation in search?
In August 2026, there were an estimated 35.9K branded searches for Vacation worldwide which is up 119.4% over the last 11 months. Vacation holds 5.3% estimated Share of Search among sunscreen brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ultra Violette34.1%
Supergoop!24.1%
Bondi Sands16%
Sun Bum14.1%Vacation5.3%
Naked Sundays4.7%
COOLA1.6%
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Which sunscreen brands compete with Vacation?
Share of Search by month for Ultra Violette, Supergoop!, Bondi Sands, Sun Bum, Vacation, Naked Sundays. The figures are in the table below the chart.
View monthly share of search table
| Month | Ultra Violette | Supergoop! | Bondi Sands | Sun Bum | Vacation | Naked Sundays | COOLA |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 20.3% | 18.6% | 12% | 3.1% | 6.9% | 1.1% |
| Nov 2025 | 28.5% | 24.8% | 21% | 12.4% | 3.6% | 8.7% | 1% |
| Dec 2025 | 28.8% | 24.1% | 21.6% | 14.6% | 3.3% | 6.5% | 1.1% |
| Jan 2026 | 29.4% | 25.2% | 19.1% | 16.3% | 3.5% | 5.3% | 1.3% |
| Feb 2026 | 27% | 26.7% | 20% | 15.6% | 4.4% | 4.4% | 1.7% |
| Mar 2026 | 27.3% | 27.3% | 17.4% | 16.7% | 5.4% | 3.9% | 1.9% |
| Apr 2026 | 23.3% | 30.1% | 19.7% | 15.2% | 5.8% | 4.2% | 1.7% |
| May 2026 | 25.6% | 29.7% | 17.1% | 15.8% | 6.2% | 3.7% | 1.8% |
| Jun 2026 | 28.7% | 25.1% | 16.1% | 18.1% | 5.9% | 4% | 2.1% |
| Jul 2026 | 29.4% | 25.5% | 14.8% | 18.4% | 5.9% | 3.9% | 2.1% |
| Aug 2026 | 34.1% | 24.1% | 16% | 14.1% | 5.3% | 4.7% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 229K | -13.7% | +4.8 points | |
| 2, held 2nd | 24.1% | 162K | -29.9% | -1.4 points | |
| 3, moved from 4th to 3rd | 16% | 107K | -19.7% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14.1% | 94.9K | -43% | -4.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.3% | 35.9K | -33.1% | -0.6 points | |
| 6, held 6th | 4.7% | 31.8K | -9.3% | +0.9 points | |
| 7, held 7th | 1.6% | 10.6K | -45.3% | -0.6 points |
34.1%
Held 1st. 229K estimated branded searches, -13.7% vs prior month. Share +4.8 points.
24.1%
Held 2nd. 162K estimated branded searches, -29.9% vs prior month. Share -1.4 points.
16%
Moved from 4th to 3rd. 107K estimated branded searches, -19.7% vs prior month. Share +1.2 points.
4.
Sun Bum14.1%
Moved from 3rd to 4th. 94.9K estimated branded searches, -43% vs prior month. Share -4.3 points.
5.
5.3%
Held 5th. 35.9K estimated branded searches, -33.1% vs prior month. Share -0.6 points.
4.7%
Held 6th. 31.8K estimated branded searches, -9.3% vs prior month. Share +0.9 points.
7.
COOLA1.6%
Held 7th. 10.6K estimated branded searches, -45.3% vs prior month. Share -0.6 points.
Compare search popularity between Vacation and its closest rivals
Every comparison with Vacation
6 comparisons
How has branded search demand for Vacation changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vacation worldwide rose from 16.3K to 35.9K.
- Across the 11 months ending August 2026, Vacation’s estimated Share of Search among sunscreen brands worldwide increased from 3.1% to 5.3%.
- Across the 11 months ending August 2026, Vacation’s estimated Share of Search among sunscreen brands worldwide peaked at 6.2% in May 2026 and was lowest at 3.1% in October 2025.
- Across the 11 months ending August 2026, Vacation rose from 6th to 5th among sunscreen brands worldwide.
How did search popularity change for sunscreen brands worldwide in August 2026?
6 changes
In August 2026, Bondi Sands overtook Sun Bum to rank 3rd among sunscreen brands worldwide, at 16%.
In August 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 29.4% to 34.1%.
In August 2026, Naked Sundays gained estimated Share of Search among sunscreen brands worldwide, from 3.9% to 4.7%.
In August 2026, Sun Bum lost estimated Share of Search among sunscreen brands worldwide, from 18.4% to 14.1%.
In August 2026, Supergoop! lost estimated Share of Search among sunscreen brands worldwide, from 25.5% to 24.1%.
In August 2026, Vacation lost estimated Share of Search among sunscreen brands worldwide, from 5.9% to 5.3%.
How is Vacation measured?
Brandwave collects information about searches that people make online using Vacation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- vacation inc
- vacation perfume
- vacation spf
- vacation sun care
- vacation sunscreen
Do you work for Vacation? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Vacation your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.