Ultra Violette vs Vacation:Which is more popular by branded search?
In August 2026, Ultra Violette had more branded searches than Vacation among sunscreen brands worldwide. Ultra Violette was estimated to have 64.1K branded searches compared to Vacation’s 35.9K, and held a 15.4% Share of Search versus Vacation’s 8.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Ultra Violette vs Vacation and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ultra Violette or Vacation?
A curated comparison of sun-care-focused brands, measured through worldwide branded searches. Search interest is not evidence of sunscreen safety, effectiveness, or product quality. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ultra Violette, Vacation. The figures are in the table below the chart.
View monthly share of search table
| Month | Supergoop! | Sun Bum | Ultra Violette | Vacation | Bondi Sands | Naked Sundays | COOLA |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 20.9% | 22% | 5.4% | 8.2% | 6% | 1.9% |
| Nov 2025 | 42.1% | 21.1% | 14.6% | 6.1% | 7.9% | 6.4% | 1.8% |
| Dec 2025 | 41% | 24.8% | 13.8% | 5.7% | 7.7% | 5.2% | 1.8% |
| Jan 2026 | 39.7% | 25.6% | 14.5% | 5.5% | 8.6% | 4.1% | 2% |
| Feb 2026 | 41.5% | 24.3% | 13.6% | 6.9% | 7.9% | 3.1% | 2.7% |
| Mar 2026 | 42.4% | 26% | 10.9% | 8.4% | 6.1% | 3.3% | 3% |
| Apr 2026 | 44.3% | 22.4% | 12.2% | 8.6% | 6.8% | 3.2% | 2.6% |
| May 2026 | 44% | 23.3% | 10.7% | 9.2% | 7.1% | 3.1% | 2.6% |
| Jun 2026 | 39.3% | 28.4% | 10.4% | 9.2% | 6.3% | 3.2% | 3.3% |
| Jul 2026 | 38.6% | 27.8% | 10.8% | 9% | 7.2% | 3.4% | 3.2% |
| Aug 2026 | 38.7% | 22.8% | 15.4% | 8.6% | 7.9% | 4.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Ultra Violette and Vacation comparison changed over the last 12 months?
3 findings
- Ultra Violette was ahead of Vacation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ultra Violette’s estimated Share of Search among sunscreen brands worldwide moved from 22% to 15.4%, and its estimated monthly branded searches moved from 67K to 64.1K.
- Across the 11 months ending August 2026, Vacation’s estimated Share of Search among sunscreen brands worldwide moved from 5.4% to 8.6%, and its estimated monthly branded searches moved from 16.3K to 35.9K.
How did search popularity change for sunscreen brands worldwide in August 2026?
2 changes
In August 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 10.8% to 15.4%.
Vacation’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ultra Violette’s and Vacation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ultra Violette
4 branded search terms
- ultra violette
- ultra violette spf
- ultra violette sunscreen
- ultraviolette sunscreen
Vacation
5 branded search terms
- vacation inc
- vacation perfume
- vacation spf
- vacation sun care
- vacation sunscreen
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.