Brandwave

How popular isBanana Boat in search?

In September 2026, there were an estimated 143K branded searches for Banana Boat worldwide which is down 25.5% over the last 12 months. Banana Boat holds 3.4% estimated Share of Search among sunscreen brands worldwide and is ranked 5th of 11 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay43.2%
  2. Neutrogena20.3%
  3. Nivea18.5%
  4. Ultra Violette6.6%
  5. Banana Boat3.4%
  6. Supergoop!2.9%
  7. Bondi Sands2.1%
  8. Sun Bum1.7%
  9. Naked Sundays0.6%
  10. Vacation0.52%
  11. +1 more
Banana Boat website (opens in a new tab)

Follow Banana Boat and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sunscreen brands compete with Banana Boat?

Banana Boat against sunscreen brands worldwide, by month

Share of Search by month for La Roche-Posay, Neutrogena, Nivea, Ultra Violette, Banana Boat, Supergoop!, Bondi Sands. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayNeutrogenaNiveaUltra VioletteBanana BoatSupergoop!Bondi SandsSun BumNaked SundaysVacationCOOLA
Oct 202544.2%22.7%15.9%4.9%4.6%2.6%2.1%1.5%0.86%0.39%0.14%
Nov 202548.1%20.2%17.3%3.4%2.8%2.9%2.2%1.5%1%0.43%0.12%
Dec 202548.5%21.9%14.8%3.3%3.5%2.8%2.2%1.7%0.73%0.38%0.12%
Jan 202646.9%21.1%16.9%3.3%4%2.9%1.9%1.9%0.6%0.4%0.15%
Feb 202649.5%21.2%15.1%3%3.6%2.9%1.9%1.7%0.48%0.48%0.19%
Mar 202649.7%19.7%12.4%4%3.7%4%2.3%2.5%0.57%0.78%0.28%
Apr 202648.9%19.3%12.2%3.7%4%4.8%2.8%2.4%0.66%0.92%0.28%
May 202647.3%18.7%11.8%4.8%3.9%5.6%2.8%3%0.69%1.2%0.33%
Jun 202643.6%17.8%12.9%6.2%4.4%5.5%3%3.9%0.86%1.3%0.46%
Jul 202643.5%17.2%18.1%5.1%4.2%4.5%2.1%3.2%0.67%1%0.38%
Aug 202644.9%21.7%16.2%4.6%4.1%3.2%1.8%1.9%0.63%0.72%0.21%
Sep 202643.2%20.3%18.5%6.6%3.4%2.9%2.1%1.7%0.6%0.52%0.14%

  1. 1.La Roche-Posay

    43.2%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.7 points.

  2. 2.Neutrogena

    20.3%

    Held 2nd. 861K estimated branded searches, -20.6% vs prior month. Share -1.4 points.

  3. 3.Nivea

    18.5%

    Held 3rd. 783K estimated branded searches, -3.1% vs prior month. Share +2.3 points.

  4. 4.Ultra Violette

    6.6%

    Held 4th. 279K estimated branded searches, +21.8% vs prior month. Share +2 points.

  5. 5.Banana Boat

    3.4%

    Held 5th. 143K estimated branded searches, -30.4% vs prior month. Share -0.7 points.

  6. 6.Supergoop!

    2.9%

    Held 6th. 125K estimated branded searches, -22.7% vs prior month. Share -0.3 points.

  7. 7.Bondi Sands

    2.1%

    Moved from 8th to 7th. 90.2K estimated branded searches, -0.41% vs prior month. Share +0.3 points.

  8. 8.Sun Bum

    1.7%

    Moved from 7th to 8th. 72.6K estimated branded searches, -23.5% vs prior month. Share -0.2 points.

  9. 9.Naked Sundays

    0.6%

    Moved from 10th to 9th. 25.4K estimated branded searches, -19.2% vs prior month. Share 0 points.

  10. 10.Vacation

    0.52%

    Moved from 9th to 10th. 22.1K estimated branded searches, -38.2% vs prior month. Share -0.2 points.

  11. 11.COOLA

    0.14%

    Held 11th. 5.8K estimated branded searches, -45.5% vs prior month. Share -0.1 points.

Compare search popularity between Banana Boat and its closest rivals

Every comparison with Banana Boat

How has branded search demand for Banana Boat changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Banana Boat worldwide fell from 192K to 143K.
  • Across the 12 months ending September 2026, Banana Boat’s estimated Share of Search among sunscreen brands worldwide decreased from 4.6% to 3.4%.
  • Across the 12 months ending September 2026, Banana Boat’s estimated Share of Search among sunscreen brands worldwide peaked at 4.6% in October 2025 and was lowest at 2.8% in November 2025.

How did search popularity change for sunscreen brands worldwide in September 2026?

  1. In September 2026, Nivea gained estimated Share of Search among sunscreen brands worldwide, from 16.2% to 18.5%.

  2. In September 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 4.6% to 6.6%.

  3. In September 2026, La Roche-Posay lost estimated Share of Search among sunscreen brands worldwide, from 44.9% to 43.2%.

  4. In September 2026, Neutrogena lost estimated Share of Search among sunscreen brands worldwide, from 21.7% to 20.3%.

  5. In September 2026, Banana Boat lost estimated Share of Search among sunscreen brands worldwide, from 4.1% to 3.4%.

  6. Supergoop!’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 5.5% to 2.9% in September 2026.

Where does Banana Boat compete?

Banana Boat is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sunscreen brands5th of 113.4%Shown above
Baby sunscreen5th of 64.1%Show ranking

How is Banana Boat measured?

Brandwave collects information about searches that people make online using Banana Boat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • banana boat
  • banana boat spf

Do you work for Banana Boat? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Banana Boat your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free