Brandwave

Banana Boat vs CeraVe:Which is more popular?

In October 2026, Banana Boat had more branded searches than CeraVe among sunscreen brands worldwide. Banana Boat had about 157,000 branded searches, while CeraVe had 72,800. Banana Boat made up 6.5% of all sunscreen brand searches we track, and CeraVe accounted for 3%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, CeraVe appeared in three of the four answers and Banana Boat in none.

Among sunscreen brands worldwide in October 2026

Who do people search for more?

Banana Boat, about 2 searches for every 1 for CeraVe

Banana Boat 157K searchesCeraVe 72.8K searches

Who does AI mention more?

CeraVe, mentioned in 3 of 4 answers, Banana Boat in 0

CeraVe in 3 of 4Banana Boat in 0 of 4

Who does AI recommend more?

CeraVe, the only one of the two named

CeraVe first in 3Banana Boat never named

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, CeraVe was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Banana Boat did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. CeraVe4th
  5. Blue Lizard5th
  6. Beauty of Joseon6th
  7. Supergoop!7th
  8. Ultra Violette–
  9. Nivea–
  10. Banana Boat–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty of Joseon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Banana Boat or CeraVe more popular in search?

This chart shows how often people search Google for Banana Boat and CeraVe by name. Each line represents a brand's share of searches for all 20 sunscreen brands we track, month by month, from English-language searches worldwide.

Banana Boat and CeraVe among sunscreen brands worldwide, by month

Share of searches by month for Banana Boat, CeraVe. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayNeutrogenaUltra VioletteNiveaBanana BoatEltaMDEucerinSupergoop!CeraVeNaked SundaysCOSRXSun BumBondi SandsBlue Lizard
Nov 202519.6%12.6%10.7%9.2%9.2%9.1%7.9%2.5%8%2.4%3.2%1.2%1.1%0.8%0.49%
Dec 202516.6%13%11.1%9.3%9.5%11.5%7.5%2.6%7.8%2.5%2.6%1.2%1.6%0.81%0.61%
Jan 202618%13.8%11.7%8.4%8.3%11.5%7.9%2.3%7.2%2.7%1.7%1.3%1.4%0.86%0.8%
Feb 202618.5%14.3%12.1%7.2%8.6%10.2%8.2%2.4%7.1%3.3%1.4%1.4%1.5%0.62%0.82%
Mar 202616.5%12.3%12.4%8.3%7.3%9.2%9.5%2.5%8.3%3.4%1.5%1.2%2.3%0.62%1.5%
Apr 202617.6%13.1%10.9%6.8%7.8%9.3%8.3%3.3%8.7%3.6%1.3%1.3%2%0.68%1.6%
May 202616.1%14.1%9.6%8%8.7%8.2%7.3%2.9%9.3%3.9%1.3%1.3%1.7%0.74%2.6%
Jun 202615.7%13.6%9.3%8.9%8.4%8%7.1%4%7.8%3.7%1.5%1.1%2.5%0.59%3.8%
Jul 202614.7%15.9%9.1%8.8%8.1%8.7%7.9%3.9%7.6%3.6%1.5%1%2%0.68%3%
Aug 202617%15.3%8.8%9%9.4%9.7%6.7%4.6%6.4%3.4%1.6%1.4%1.3%0.66%2%
Sep 202618.1%17%9.8%12.3%8.5%7.8%6.7%4.2%5%3.2%1.5%1.3%0.99%0.72%1.2%
Oct 202620.5%19.5%11.4%9.6%8%6.5%5.8%4.7%4.4%3%1.4%1.2%0.94%0.68%0.63%

CeraVe sells other things too, so only its searches that name this product count here, like “cerave spf”.

How has branded search for Banana Boat and CeraVe changed worldwide over the last 12 months?

3 findings
  • Banana Boat was ahead of CeraVe in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Banana Boat’s share of searches among sunscreen brands worldwide moved from 9.1% to 6.5%, and its estimated monthly branded searches moved from 154K to 157K.
  • Across the 12 months ending October 2026, CeraVe’s share of searches among sunscreen brands worldwide moved from 2.4% to 3%, and its estimated monthly branded searches moved from 41.3K to 72.8K.

How did search popularity change for sunscreen brands worldwide in October 2026?

2 changes

  1. In October 2026, Banana Boat lost share of searches among sunscreen brands worldwide, from 7.8% to 6.5%.

  2. CeraVe’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 3.6% to 3% in October 2026.

How are Banana Boat’s and CeraVe’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Banana Boat’s and CeraVe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Banana Boat

3 branded search terms

  • banana boat
  • banana boat spf
  • banana boat sunscreen

CeraVe

3 branded search terms

  • cerave spf
  • cerave sunblock
  • cerave sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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