Brandwave

Sunscreen brands:Which brands are most popular in search?

In August 2026, Supergoop! was the most searched among sunscreen brands worldwide, with an estimated 162K branded searches and 38.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Supergoop!38.7%
  2. Sun Bum22.8%
  3. Ultra Violette15.4%
  4. Vacation8.6%
  5. Bondi Sands7.9%
  6. Naked Sundays4.1%
  7. COOLA2.5%

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Share of SearchLeaderboard

A curated comparison of sun-care-focused brands, measured through worldwide branded searches. Search interest is not evidence of sunscreen safety, effectiveness, or product quality. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sunscreen brands worldwide, by month

Share of Search by month for Supergoop!, Sun Bum, Ultra Violette, Vacation, Bondi Sands, Naked Sundays, COOLA. The figures are in the table below the chart.

View monthly share of search table
MonthSupergoop!Sun BumUltra VioletteVacationBondi SandsNaked SundaysCOOLA
Oct 202535.5%20.9%22%5.4%8.2%6%1.9%
Nov 202542.1%21.1%14.6%6.1%7.9%6.4%1.8%
Dec 202541%24.8%13.8%5.7%7.7%5.2%1.8%
Jan 202639.7%25.6%14.5%5.5%8.6%4.1%2%
Feb 202641.5%24.3%13.6%6.9%7.9%3.1%2.7%
Mar 202642.4%26%10.9%8.4%6.1%3.3%3%
Apr 202644.3%22.4%12.2%8.6%6.8%3.2%2.6%
May 202644%23.3%10.7%9.2%7.1%3.1%2.6%
Jun 202639.3%28.4%10.4%9.2%6.3%3.2%3.3%
Jul 202638.6%27.8%10.8%9%7.2%3.4%3.2%
Aug 202638.7%22.8%15.4%8.6%7.9%4.1%2.5%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Supergoop!

    38.7%

    held 1st · 162K estimated branded searches · -29.9% vs prior month · +0.1 points

  2. 2.Sun Bum

    22.8%

    held 2nd · 94.9K estimated branded searches · -43% vs prior month · -5.1 points

  3. 3.Ultra Violette

    15.4%

    held 3rd · 64.1K estimated branded searches · -0.47% vs prior month · +4.6 points

  4. 4.Vacation

    8.6%

    held 4th · 35.9K estimated branded searches · -33.1% vs prior month · -0.4 points

  5. 5.Bondi Sands

    7.9%

    held 5th · 33.1K estimated branded searches · -22.9% vs prior month · +0.7 points

  6. 6.Naked Sundays

    4.1%

    held 6th · 17K estimated branded searches · -16.1% vs prior month · +0.7 points

  7. 7.COOLA

    2.5%

    held 7th · 10.6K estimated branded searches · -45.3% vs prior month · -0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among sunscreen brands worldwide?

In August 2026, Supergoop! was the most searched among sunscreen brands worldwide, with an estimated 162K branded searches and 38.7% estimated Share of Search within this set. Sun Bum is in 2nd place, 16 percentage points behind at 22.8% Share of Search.

Global sunscreen brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Supergoop!35.5% → 38.7%44.3%Apr 202635.5%Oct 20251st
Sun Bum20.9% → 22.8%28.4%Jun 202620.9%Oct 20253rd → 2nd
Ultra Violette22% → 15.4%22%Oct 202510.4%Jun 20262nd → 3rd
Vacation5.4% → 8.6%9.2%May 20265.4%Oct 20256th → 4th
Bondi Sands8.2% → 7.9%8.6%Jan 20266.1%Mar 20264th → 5th
Naked Sundays6% → 4.1%6.4%Nov 20253.1%May 20265th → 6th
COOLA1.9% → 2.5%3.3%Jun 20261.8%Nov 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Supergoop!’s estimated Share of Search among sunscreen brands worldwide increased from 35.5% to 38.7%.
  • Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide increased from 20.9% to 22.8%.
  • Across the 11 months ending August 2026, Ultra Violette’s estimated Share of Search among sunscreen brands worldwide decreased from 22% to 15.4%.
  • Across the 11 months ending August 2026, Vacation’s estimated Share of Search among sunscreen brands worldwide increased from 5.4% to 8.6%.
  • Across the 11 months ending August 2026, Naked Sundays’ estimated Share of Search among sunscreen brands worldwide decreased from 6% to 4.1%.
  • Across the 11 months ending August 2026, COOLA’s estimated Share of Search among sunscreen brands worldwide increased from 1.9% to 2.5%.
  • Across the 11 months ending August 2026, Supergoop!’s estimated Share of Search among sunscreen brands worldwide peaked at 44.3% in April 2026 and was lowest at 35.5% in October 2025.
  • Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide peaked at 28.4% in June 2026 and was lowest at 20.9% in October 2025.
  • Across the 11 months ending August 2026, Ultra Violette’s estimated Share of Search among sunscreen brands worldwide peaked at 22% in October 2025 and was lowest at 10.4% in June 2026.
  • Across the 11 months ending August 2026, Vacation’s estimated Share of Search among sunscreen brands worldwide peaked at 9.2% in May 2026 and was lowest at 5.4% in October 2025.
  • Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among sunscreen brands worldwide peaked at 8.6% in January 2026 and was lowest at 6.1% in March 2026.
  • Across the 11 months ending August 2026, Naked Sundays’ estimated Share of Search among sunscreen brands worldwide peaked at 6.4% in November 2025 and was lowest at 3.1% in May 2026.
  • Across the 11 months ending August 2026, COOLA’s estimated Share of Search among sunscreen brands worldwide peaked at 3.3% in June 2026 and was lowest at 1.8% in November 2025.
  • Across the 11 months ending August 2026, Sun Bum rose from 3rd to 2nd among sunscreen brands worldwide.
  • Across the 11 months ending August 2026, Ultra Violette fell from 2nd to 3rd among sunscreen brands worldwide.
  • Across the 11 months ending August 2026, Vacation rose from 6th to 4th among sunscreen brands worldwide.
  • Across the 11 months ending August 2026, Bondi Sands fell from 4th to 5th among sunscreen brands worldwide.
  • Across the 11 months ending August 2026, Naked Sundays fell from 5th to 6th among sunscreen brands worldwide.

How did search popularity change for sunscreen brands worldwide in August 2026?

  1. In August 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 10.8% to 15.4%.

  2. In August 2026, Bondi Sands gained estimated Share of Search among sunscreen brands worldwide, from 7.2% to 7.9%.

  3. In August 2026, Naked Sundays gained estimated Share of Search among sunscreen brands worldwide, from 3.4% to 4.1%.

  4. In August 2026, Sun Bum lost estimated Share of Search among sunscreen brands worldwide, from 27.8% to 22.8%.

  5. In August 2026, COOLA lost estimated Share of Search among sunscreen brands worldwide, from 3.2% to 2.5%.

  6. Vacation’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.6% in August 2026.

  7. Estimated monthly branded searches for Supergoop! worldwide rose 49.4% over 11 measured months, from 108K to 162K in August 2026.

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