La Roche-Posay vs Nivea:Which is more popular by branded search?
In August 2026, La Roche-Posay had more branded searches than Nivea among moisturiser brands worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Nivea’s 673K, and held a 28.1% Share of Search versus Nivea’s 8.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, La Roche-Posay or Nivea?
Compare the moisturiser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Roche-Posay, Nivea. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | Neutrogena | Nivea |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 25.1% | 28.5% | 7.5% | 7.5% |
| Nov 2025 | 28.8% | 27.2% | 29.1% | 6.7% | 8.2% |
| Dec 2025 | 30.2% | 28.4% | 27.5% | 7% | 7% |
| Jan 2026 | 28.9% | 27.2% | 29% | 6.7% | 8.2% |
| Feb 2026 | 29.7% | 29.1% | 27% | 7.1% | 7.1% |
| Mar 2026 | 28% | 32.7% | 26.1% | 6.6% | 6.6% |
| Apr 2026 | 28.1% | 32.7% | 26.1% | 6.6% | 6.6% |
| May 2026 | 28.4% | 33.8% | 24.2% | 6.8% | 6.8% |
| Jun 2026 | 30.1% | 30.1% | 26.3% | 6% | 7.4% |
| Jul 2026 | 28.6% | 28.5% | 26.6% | 5.7% | 10.5% |
| Aug 2026 | 28.8% | 28.1% | 26.2% | 8.4% | 8.4% |
| Sep 2026 | — | — | — | — | — |
How has the La Roche-Posay and Nivea comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Nivea in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide moved from 25.1% to 28.1%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among moisturiser brands worldwide moved from 7.5% to 8.4%, and its estimated monthly branded searches moved from 550K to 673K.
How did search popularity change for moisturiser brands worldwide in August 2026?
3 changes
In August 2026, Neutrogena overtook Nivea to rank 4th among moisturiser brands worldwide, at 8.4%.
In August 2026, Nivea lost estimated Share of Search among moisturiser brands worldwide, from 10.5% to 8.4%.
La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide has lost ground for 3 months in a row, from 33.8% to 28.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using La Roche-Posay’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Roche-Posay
1 branded search term
- la roche posay
Nivea
1 branded search term
- nivea
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