Beauty of Joseon vs Neutrogena:Which is more popular?
In October 2026, Beauty of Joseon had more branded searches than Neutrogena among sunscreen brands worldwide. Beauty of Joseon had about 491,000 branded searches, while Neutrogena had 272,000. Beauty of Joseon made up 20.5% of all sunscreen brand searches we track, and Neutrogena accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Neutrogena appeared in three of the four answers and Beauty of Joseon in one. Neutrogena was mentioned before Beauty of Joseon in every answer that named either.
Who do people search for more?
Beauty of Joseon, about 80% more searches than Neutrogena
Who does AI mention more?
Neutrogena, mentioned in 3 of 4 answers, Beauty of Joseon in 1
Who does AI recommend more?
Neutrogena, named ahead of Beauty of Joseon in 3 of 3 answers
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Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Neutrogena was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Beauty of Joseon was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Neutrogena was listed before Beauty of Joseon in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CeraVe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Beauty of Joseon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sunscreen brands
4 answers
Asked ChatGPT
“Which sunscreen brand should I buy?”
Asked ChatGPT
“What are the best sunscreen brands?”
Asked ChatGPT
“What's the best sunscreen brand for daily sun protection?”
Searched Google, AI Overview
“best sunscreen”
Searched Google, AI Overview
“face sunscreen”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Beauty of Joseon or Neutrogena more popular in search?
This chart shows how often people search Google for Beauty of Joseon and Neutrogena by name. Each line represents a brand's share of searches for all 20 sunscreen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Beauty of Joseon, Neutrogena. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | La Roche-Posay | Neutrogena | Ultra Violette | Nivea | Banana Boat | EltaMD | Eucerin | Supergoop! | CeraVe | Naked Sundays | COSRX | Sun Bum | Bondi Sands | Blue Lizard |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 19.6% | 12.6% | 10.7% | 9.2% | 9.2% | 9.1% | 7.9% | 2.5% | 8% | 2.4% | 3.2% | 1.2% | 1.1% | 0.8% | 0.49% |
| Dec 2025 | 16.6% | 13% | 11.1% | 9.3% | 9.5% | 11.5% | 7.5% | 2.6% | 7.8% | 2.5% | 2.6% | 1.2% | 1.6% | 0.81% | 0.61% |
| Jan 2026 | 18% | 13.8% | 11.7% | 8.4% | 8.3% | 11.5% | 7.9% | 2.3% | 7.2% | 2.7% | 1.7% | 1.3% | 1.4% | 0.86% | 0.8% |
| Feb 2026 | 18.5% | 14.3% | 12.1% | 7.2% | 8.6% | 10.2% | 8.2% | 2.4% | 7.1% | 3.3% | 1.4% | 1.4% | 1.5% | 0.62% | 0.82% |
| Mar 2026 | 16.5% | 12.3% | 12.4% | 8.3% | 7.3% | 9.2% | 9.5% | 2.5% | 8.3% | 3.4% | 1.5% | 1.2% | 2.3% | 0.62% | 1.5% |
| Apr 2026 | 17.6% | 13.1% | 10.9% | 6.8% | 7.8% | 9.3% | 8.3% | 3.3% | 8.7% | 3.6% | 1.3% | 1.3% | 2% | 0.68% | 1.6% |
| May 2026 | 16.1% | 14.1% | 9.6% | 8% | 8.7% | 8.2% | 7.3% | 2.9% | 9.3% | 3.9% | 1.3% | 1.3% | 1.7% | 0.74% | 2.6% |
| Jun 2026 | 15.7% | 13.6% | 9.3% | 8.9% | 8.4% | 8% | 7.1% | 4% | 7.8% | 3.7% | 1.5% | 1.1% | 2.5% | 0.59% | 3.8% |
| Jul 2026 | 14.7% | 15.9% | 9.1% | 8.8% | 8.1% | 8.7% | 7.9% | 3.9% | 7.6% | 3.6% | 1.5% | 1% | 2% | 0.68% | 3% |
| Aug 2026 | 17% | 15.3% | 8.8% | 9% | 9.4% | 9.7% | 6.7% | 4.6% | 6.4% | 3.4% | 1.6% | 1.4% | 1.3% | 0.66% | 2% |
| Sep 2026 | 18.1% | 17% | 9.8% | 12.3% | 8.5% | 7.8% | 6.7% | 4.2% | 5% | 3.2% | 1.5% | 1.3% | 0.99% | 0.72% | 1.2% |
| Oct 2026 | 20.5% | 19.5% | 11.4% | 9.6% | 8% | 6.5% | 5.8% | 4.7% | 4.4% | 3% | 1.4% | 1.2% | 0.94% | 0.68% | 0.63% |
Beauty of Joseon and Neutrogena sell other things too, so only their searches that name this product count here, like “beauty of joseon spf”.
How has branded search for Beauty of Joseon and Neutrogena changed worldwide over the last 12 months?
3 findings
- Beauty of Joseon was ahead of Neutrogena in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Beauty of Joseon’s share of searches among sunscreen brands worldwide moved from 19.6% to 20.5%, and its estimated monthly branded searches moved from 335K to 491K.
- Across the 12 months ending October 2026, Neutrogena’s share of searches among sunscreen brands worldwide moved from 10.7% to 11.4%, and its estimated monthly branded searches moved from 183K to 272K.
How did search popularity change for sunscreen brands worldwide in October 2026?
2 changes
In October 2026, Neutrogena overtook Ultra Violette to rank 3rd among sunscreen brands worldwide, with 11.4% of the searches.
In October 2026, Beauty of Joseon gained share of searches among sunscreen brands worldwide, from 18.1% to 20.5%.
How are Beauty of Joseon’s and Neutrogena’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
3 branded search terms
- beauty of joseon spf
- beauty of joseon sun cream
- beauty of joseon sunscreen
Neutrogena
3 branded search terms
- neutrogena spf
- neutrogena sunblock
- neutrogena sunscreen
Other head-to-heads among sunscreen brands
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