How popular isNeutrogena in search?
In August 2026, there were an estimated 673K branded searches for Neutrogena worldwide which is up 22.4% over the last 11 months. Neutrogena holds 8.4% estimated Share of Search among moisturiser brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
CeraVe28.8%La Roche-Posay28.1%
Cetaphil26.2%Neutrogena8.4%
Nivea8.4%
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Where does Neutrogena compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Moisturiser brands | 4th of 5 | 8.4% | Shown below |
| Face wash brands | 4th of 5 | 9.2% | Show ranking |
Which moisturiser brands compete with Neutrogena?
Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, Neutrogena, Nivea. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | Neutrogena | Nivea |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 25.1% | 28.5% | 7.5% | 7.5% |
| Nov 2025 | 28.8% | 27.2% | 29.1% | 6.7% | 8.2% |
| Dec 2025 | 30.2% | 28.4% | 27.5% | 7% | 7% |
| Jan 2026 | 28.9% | 27.2% | 29% | 6.7% | 8.2% |
| Feb 2026 | 29.7% | 29.1% | 27% | 7.1% | 7.1% |
| Mar 2026 | 28% | 32.7% | 26.1% | 6.6% | 6.6% |
| Apr 2026 | 28.1% | 32.7% | 26.1% | 6.6% | 6.6% |
| May 2026 | 28.4% | 33.8% | 24.2% | 6.8% | 6.8% |
| Jun 2026 | 30.1% | 30.1% | 26.3% | 6% | 7.4% |
| Jul 2026 | 28.6% | 28.5% | 26.6% | 5.7% | 10.5% |
| Aug 2026 | 28.8% | 28.1% | 26.2% | 8.4% | 8.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.8% | 2.3M | +2.1% | +0.2 points | |
| 2, held 2nd | 28.1% | 2.2M | 0% | -0.4 points | |
| 3, held 3rd | 26.2% | 2.1M | 0% | -0.4 points | |
| 4, moved from 5th to 4th | 8.4% | 673K | +49.6% | +2.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.4% | 673K | -18.2% | -2 pointsmoved from 4th to 5th |
1.
CeraVe28.8%
Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share +0.2 points.
28.1%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Cetaphil26.2%
Held 3rd. 2.1M estimated branded searches, 0% vs prior month. Share -0.4 points.
8.4%
Moved from 5th to 4th. 673K estimated branded searches, +49.6% vs prior month. Share +2.7 points.
5.
Nivea8.4%
Moved from 4th to 5th. 673K estimated branded searches, -18.2% vs prior month. Share -2 points.
Compare search popularity between Neutrogena and its closest rivals
How has branded search demand for Neutrogena changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Neutrogena worldwide rose from 550K to 673K.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among moisturiser brands worldwide increased from 7.5% to 8.4%.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among moisturiser brands worldwide peaked at 8.4% in August 2026 and was lowest at 5.7% in July 2026.
How did search popularity change for moisturiser brands worldwide in August 2026?
3 changes
In August 2026, Neutrogena overtook Nivea to rank 4th among moisturiser brands worldwide, at 8.4%.
In August 2026, Nivea lost estimated Share of Search among moisturiser brands worldwide, from 10.5% to 8.4%.
La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide has lost ground for 3 months in a row, from 33.8% to 28.1% in August 2026.
How is Neutrogena measured?
Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- neutrogena
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Is Neutrogena your brand?
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