Brandwave

Blue Lizard vs Neutrogena:Which is more popular?

In September 2026, Neutrogena had more branded searches than Blue Lizard among SPF brands worldwide. Neutrogena had about 861,000 branded searches, while Blue Lizard had 27,100. Neutrogena made up 14.1% of all SPF brand searches we track, and Blue Lizard accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about SPF brands, Neutrogena appeared in three of the five answers and Blue Lizard in two. Neutrogena was mentioned before Blue Lizard in two out of three answers that named either.

Among SPF brands worldwide in September 2026

Who do people search for more?

Neutrogena, about 32 searches for every 1 for Blue Lizard

Neutrogena 861K searchesBlue Lizard 27.1K searches

Who does AI mention more?

Neutrogena, mentioned in 3 of 5 answers, Blue Lizard in 2

Neutrogena in 3 of 5Blue Lizard in 2 of 5

Who does AI recommend more?

Neutrogena, named ahead of Blue Lizard in 2 of 3 answers

Neutrogena first in 2Blue Lizard first in 1

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Top SPF brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Blue Lizard was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neutrogena was listed before Blue Lizard in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. EltaMD2nd
  3. Supergoop!3rd
  4. CeraVe4th
  5. Neutrogena5th
  6. Beauty of Joseon6th
  7. Blue Lizard7th
  8. Eucerin–
  9. COSRX–
  10. Bondi Sands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supergoop!3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blue Lizard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SPF brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Blue Lizard or Neutrogena more popular in search?

This chart shows how often people search Google for Blue Lizard and Neutrogena by name. Each line represents a brand's share of searches for all ten SPF brands we track, month by month, from English-language searches worldwide.

Blue Lizard and Neutrogena among SPF brands worldwide, by month

Share of searches by month for Neutrogena, Blue Lizard. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeNeutrogenaBeauty of JoseonEucerinCOSRXSupergoop!Bondi SandsEltaMDBlue Lizard
Oct 202528.7%28.7%14.8%8.6%10.6%4.7%1.7%1.2%0.95%0.16%
Nov 202530.6%25%12.9%11.2%11.2%5%1.9%1.2%0.83%0.11%
Dec 202531.7%25.9%14.3%9.5%9.5%5.2%1.8%1.3%0.7%0.14%
Jan 202631%25.3%14%11.4%9.3%5.1%1.9%1%0.84%0.2%
Feb 202632.2%26.3%13.8%9.7%9.7%4.3%1.9%1.1%0.87%0.21%
Mar 202633.7%22.5%13.3%10.1%10.1%4.5%2.7%1.4%1.1%0.5%
Apr 202633.4%22.3%13.2%10%10%4.5%3.3%1.6%1.1%0.6%
May 202633%22%13%9.9%9.9%4.4%3.9%1.6%1.1%1.1%
Jun 202630.2%24.6%12.3%11.1%9.1%4.1%3.8%1.8%1.2%1.8%
Jul 202631.6%25.8%12.5%9.5%9.5%4.2%3.3%1.3%1%1.3%
Aug 202631.3%25.6%15.2%9.4%9.4%4.2%2.3%1%0.85%0.69%
Sep 202629.9%24.5%14.1%11%11%4.9%2%1.2%0.99%0.44%

How has the Blue Lizard and Neutrogena comparison changed over the last 12 months?

3 findings
  • Neutrogena was ahead of Blue Lizard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blue Lizard’s share of searches among SPF brands worldwide moved from 0.16% to 0.44%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
  • Across the 12 months ending September 2026, Neutrogena’s share of searches among SPF brands worldwide moved from 14.8% to 14.1%, and its estimated monthly branded searches moved from 942K to 861K.

How did search popularity change for SPF brands worldwide in September 2026?

2 changes

  1. In September 2026, Neutrogena lost share of searches among SPF brands worldwide, from 15.2% to 14.1%.

  2. Blue Lizard’s share of searches among SPF brands worldwide has lost ground for 3 months in a row, from 1.8% to 0.44% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Blue Lizard’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Lizard

1 branded search term

  • blue lizard sunscreen

Neutrogena

3 branded search terms

  • neutrogena
  • neutrogena hydro boost
  • neutrogena suntan lotion

How the Brand Demand Index is measured

Other head-to-heads among SPF brands

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