Brandwave

Moisturizer brands:Which are searched most?

In September 2026, CeraVe was the most searched among moisturizer brands worldwide, with an estimated 1.5M branded searches and 30.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CeraVe30.5%
  2. Cetaphil20.3%
  3. Estée Lauder16.7%
  4. Clinique13.7%
  5. Kiehl's11.2%
  6. Dermalogica5%
  7. Drunk Elephant2.2%
  8. Bubble0.37%

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Share of SearchLeaderboard

Compare the moisturizer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among moisturizer brands worldwide, by month

Share of Search by month for CeraVe, Cetaphil, Estée Lauder, Clinique, Kiehl's, Dermalogica, Drunk Elephant. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeCetaphilEstée LauderCliniqueKiehl'sDermalogicaDrunk ElephantBubble
Oct 202530.3%16.6%20.2%13.6%11.2%4.1%3.3%0.67%
Nov 202522.8%15.2%22.8%15.2%15.2%4.6%3.7%0.5%
Dec 202527.4%15%22.5%15%12.3%3.7%3.7%0.5%
Jan 202630.1%20%16.4%13.5%11.1%4.9%3.3%0.67%
Feb 202633.3%18.2%18.2%12.2%10%4.5%3%0.6%
Mar 202629.2%19.5%19.5%13.1%10.7%4.8%2.6%0.53%
Apr 202631.2%20.8%17%14%9.4%4.2%2.8%0.56%
May 202632.6%17.8%17.8%14.7%9.8%4.4%2.4%0.48%
Jun 202634.7%18.9%15.6%12.7%10.4%4.7%2.6%0.42%
Jul 202635.8%19.6%16.1%13.2%8.8%3.9%2.2%0.43%
Aug 202634.7%19%15.6%12.8%10.4%4.7%2.6%0.34%
Sep 202630.5%20.3%16.7%13.7%11.2%5%2.2%0.37%

This month’s ranking, September 2026

  1. 1.CeraVe

    30.5%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.2 points.

  2. 2.Cetaphil

    20.3%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Estée Lauder

    16.7%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Clinique

    13.7%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Kiehl's

    11.2%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Dermalogica

    5%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Drunk Elephant

    2.2%

    Held 7th. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.Bubble

    0.37%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among moisturizer brands worldwide?

In September 2026, CeraVe was the most searched among moisturizer brands worldwide, with an estimated 1.5M branded searches and 30.5% estimated Share of Search within this set. Cetaphil is in 2nd place, 10.2 percentage points behind at 20.3% Share of Search.

Global moisturizer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CeraVe30.3% → 30.5%35.8%Jul 202622.8%Nov 20251st
Cetaphil16.6% → 20.3%20.8%Apr 202615%Dec 20253rd → 2nd
Estée Lauder20.2% → 16.7%22.8%Nov 202515.6%Jun 20262nd → 3rd
Clinique13.6% → 13.7%15.2%Nov 202512.2%Feb 20264th
Kiehl's11.2%15.2%Nov 20258.8%Jul 20265th
Dermalogica4.1% → 5%5%Sep 20263.7%Dec 20256th
Drunk Elephant3.3% → 2.2%3.7%Nov 20252.2%Jul 20267th
Bubble0.67% → 0.37%0.67%Oct 20250.34%Aug 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among moisturizer brands worldwide increased from 16.6% to 20.3%.
  • Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among moisturizer brands worldwide decreased from 20.2% to 16.7%.
  • Across the 12 months ending September 2026, Dermalogica’s estimated Share of Search among moisturizer brands worldwide increased from 4.1% to 5%.
  • Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among moisturizer brands worldwide decreased from 3.3% to 2.2%.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among moisturizer brands worldwide peaked at 35.8% in July 2026 and was lowest at 22.8% in November 2025.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among moisturizer brands worldwide peaked at 20.8% in April 2026 and was lowest at 15% in December 2025.
  • Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among moisturizer brands worldwide peaked at 22.8% in November 2025 and was lowest at 15.6% in June 2026.
  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among moisturizer brands worldwide peaked at 15.2% in November 2025 and was lowest at 12.2% in February 2026.
  • Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among moisturizer brands worldwide peaked at 15.2% in November 2025 and was lowest at 8.8% in July 2026.
  • Across the 12 months ending September 2026, Dermalogica’s estimated Share of Search among moisturizer brands worldwide peaked at 5% in September 2026 and was lowest at 3.7% in December 2025.
  • Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among moisturizer brands worldwide peaked at 3.7% in November 2025 and was lowest at 2.2% in July 2026.
  • Across the 12 months ending September 2026, Cetaphil rose from 3rd to 2nd among moisturizer brands worldwide.
  • Across the 12 months ending September 2026, Estée Lauder fell from 2nd to 3rd among moisturizer brands worldwide.
  • Across the 12 months ending September 2026, CeraVe, Clinique, Kiehl's and Bubble held steady: their estimated Share of Search among moisturizer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for moisturizer brands worldwide in September 2026?

  1. In September 2026, Cetaphil gained estimated Share of Search among moisturizer brands worldwide, from 19% to 20.3%.

  2. In September 2026, Estée Lauder gained estimated Share of Search among moisturizer brands worldwide, from 15.6% to 16.7%.

  3. In September 2026, Clinique gained estimated Share of Search among moisturizer brands worldwide, from 12.8% to 13.7%.

  4. In September 2026, Kiehl's gained estimated Share of Search among moisturizer brands worldwide, from 10.4% to 11.2%.

  5. In September 2026, CeraVe lost estimated Share of Search among moisturizer brands worldwide, from 34.7% to 30.5%.

  6. Estimated monthly branded searches for Bubble worldwide fell 55.3% over 12 measured months, from 40.5K to 18.1K in September 2026.

  7. Estimated monthly branded searches for Drunk Elephant worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

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