Brandwave

How popular isAveeno?

In October 2026, people searched for Aveeno by name about 612,000 times worldwide, a 15.6% increase from the previous year. These searches made up 5.1% of all global moisturizer brand searches, placing Aveeno fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about moisturizer brands, Aveeno did not appear in any of the answers.

Search and AI answers in October 2026

Aveeno is the fifth most searched of 11 competitors and not named in the AI answers we collected.

  1. CetaphilShare of searches 40.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. CeraVeShare of searches 13.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. La Roche-PosayShare of searches 11.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. NiveaShare of searches 11.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. AveenoShare of searches 5.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+6 more

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Top moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Aveeno did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Neutrogena4th
  5. Vanicream5th
  6. Kiehl's6th
  7. Clinique7th
  8. Nivea–
  9. Aveeno–
  10. Drunk Elephant–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cetaphil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vanicream2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clinique1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiehl's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aveeno0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Drunk Elephant0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about moisturizer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for Aveeno compared with other moisturizer brands worldwide?

Aveeno against moisturizer brands worldwide, by month

Share of searches by month for Cetaphil, CeraVe, La Roche-Posay, Nivea, Aveeno, Vanicream, Neutrogena, Clinique. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilCeraVeLa Roche-PosayNiveaAveenoVanicreamNeutrogenaCliniqueKiehl'sDrunk ElephantDermalogica
Nov 202534.4%16.7%11.7%12.2%5.1%4.1%4.1%4.7%3.5%2.6%0.77%
Dec 202534.4%16.9%11.8%12.2%5.1%4.9%3.2%4.7%3.5%2.6%0.64%
Jan 202635.2%17.6%12.5%10.9%5.2%5.2%3.9%3.9%3.1%1.8%0.77%
Feb 202634%19.7%12.1%10.5%5.4%5.2%3.7%3.8%3%1.7%0.76%
Mar 202632.6%19.6%13.6%10.1%5.3%4.8%4.4%4.4%3%1.7%0.74%
Apr 202634.5%17.4%12.7%10.7%5.5%5.1%4.5%4.6%2.7%1.5%0.77%
May 202631.9%19.2%13.5%10.3%5.3%4.8%5%5.1%2.5%1.6%0.85%
Jun 202632.8%19.8%12%10.1%5.4%5.9%5.2%4.4%2.3%1.4%0.74%
Jul 202633.6%17.3%12.9%11%5.8%6%4.5%4.5%2.2%1.4%0.76%
Aug 202636.6%15.8%13.4%11.1%5.3%5.6%3.9%4%2.2%1.3%0.81%
Sep 202635.7%17.8%13.1%11%5.2%5.3%3.8%4%2.3%1.2%0.66%
Oct 202640.8%13.8%11.9%11.8%5.1%5%4.4%3.8%1.8%0.95%0.61%

  1. 1.Cetaphil

    40.8%

    Held 1st. 736K estimated branded searches, +79.5% vs prior month. Share +5.1 points.

  2. 2.CeraVe

    13.8%

    Held 2nd. 249K estimated branded searches, +21.9% vs prior month. Share -4 points.

  3. 3.La Roche-Posay

    11.9%

    Held 3rd. 215K estimated branded searches, +42.5% vs prior month. Share -1.2 points.

  4. 4.Nivea

    11.8%

    Held 4th. 214K estimated branded searches, +68.7% vs prior month. Share +0.8 points.

  5. 5.Aveeno

    5.1%

    Moved from 6th to 5th. 92.3K estimated branded searches, +54.1% vs prior month. Share -0.1 points.

  6. 6.Vanicream

    5%

    Moved from 5th to 6th. 90.4K estimated branded searches, +49.7% vs prior month. Share -0.2 points.

  7. 7.Neutrogena

    4.4%

    Moved from 8th to 7th. 79.4K estimated branded searches, +80% vs prior month. Share +0.6 points.

  8. 8.Clinique

    3.8%

    Moved from 7th to 8th. 67.8K estimated branded searches, +48% vs prior month. Share -0.2 points.

  9. 9.Kiehl's

    1.8%

    Held 9th. 32.5K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

  10. 10.Drunk Elephant

    0.95%

    Held 10th. 17.1K estimated branded searches, +23% vs prior month. Share -0.3 points.

  11. 11.Dermalogica

    0.61%

    Held 11th. 10.9K estimated branded searches, +43.2% vs prior month. Share -0.1 points.

Aveeno, Cetaphil and 9 other brands sell other things too, so only their searches that name this product count here, like “aveeno face cream”.

Compare popularity between Aveeno and its closest rivals

Every comparison with Aveeno

58 comparisons

How has branded search demand for Aveeno changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Aveeno worldwide rose from 530K to 612K.
  • Across the 12 months ending October 2026, Aveeno’s share of searches among moisturizer brands worldwide held steady at 5.1%.

How did search popularity change for moisturizer brands worldwide in October 2026?

6 changes

  1. In October 2026, Neutrogena overtook Clinique to rank 7th among moisturizer brands worldwide, with 4.4% of the searches.

  2. In October 2026, Cetaphil gained share of searches among moisturizer brands worldwide, from 35.7% to 40.8%.

  3. In October 2026, Nivea gained share of searches among moisturizer brands worldwide, from 11% to 11.8%.

  4. In October 2026, CeraVe lost share of searches among moisturizer brands worldwide, from 17.8% to 13.8%.

  5. In October 2026, La Roche-Posay lost share of searches among moisturizer brands worldwide, from 13.1% to 11.9%.

  6. In October 2026, Kiehl's lost share of searches among moisturizer brands worldwide, from 2.3% to 1.8%.

How are Aveeno’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Aveeno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aveeno
  • aveeno baby lotion
  • aveeno bar soap
  • aveeno body butter
  • aveeno body cream
  • aveeno body lotion
  • aveeno body oil
  • aveeno body wash
  • aveeno cleanser
  • aveeno face cleanser
  • aveeno face cream
  • aveeno face moisturizer
  • aveeno foaming cleanser
  • aveeno hand cream
  • aveeno lotion
  • aveeno moisturiser
  • aveeno moisturizer
  • aveeno sensitive skin
  • aveeno shampoo and conditioner
  • aveeno shampoo conditioner
  • aveeno soap
  • aveeno spf
  • aveeno sunscreen

Do you work for Aveeno? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Aveeno compete?

Aveeno is ranked by how often people search for it in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Face cleanser brands10th of 160.58%Show ranking
Sunscreen brands16th of 200.58%Show ranking
Moisturizer brands5th of 115.1%Shown above
Body lotion7th of 115.8%Show ranking
Body wash and soap brands6th of 125.4%Show ranking
Body oil brands4th of 64.8%Show ranking
Shampoo and conditioner brands4th of 94.3%Show ranking
Hand cream3rd of 617.8%Show ranking
Sensitive skin brands2nd of 619%Show ranking
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