Brandwave

Aveeno vs Neutrogena:Which is more popular?

In October 2026, Aveeno had more branded searches than Neutrogena among moisturizer brands worldwide. Aveeno had about 92,300 branded searches, while Neutrogena had 79,400. Aveeno made up 5.1% of all moisturizer brand searches we track, and Neutrogena accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about moisturizer brands, Neutrogena appeared in two of the four answers and Aveeno in none.

Among moisturizer brands worldwide in October 2026

Who do people search for more?

Aveeno, about 16% more searches than Neutrogena

Aveeno 92.3K searchesNeutrogena 79.4K searches

Who does AI mention more?

Neutrogena, mentioned in 2 of 4 answers, Aveeno in 0

Neutrogena in 2 of 4Aveeno in 0 of 4

Who does AI recommend more?

Neutrogena, the only one of the two named

Neutrogena first in 2Aveeno never named

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Top moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Neutrogena was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Aveeno did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Neutrogena4th
  5. Vanicream5th
  6. Kiehl's6th
  7. Clinique7th
  8. Nivea–
  9. Aveeno–
  10. Drunk Elephant–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cetaphil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vanicream2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clinique1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiehl's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aveeno0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Drunk Elephant0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about moisturizer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Aveeno or Neutrogena more popular in search?

This chart shows how often people search Google for Aveeno and Neutrogena by name. Each line represents a brand's share of searches for all 11 moisturizer brands we track, month by month, from English-language searches worldwide.

Aveeno and Neutrogena among moisturizer brands worldwide, by month

Share of searches by month for Aveeno, Neutrogena. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilCeraVeLa Roche-PosayNiveaAveenoVanicreamNeutrogenaCliniqueKiehl'sDrunk ElephantDermalogica
Nov 202534.4%16.7%11.7%12.2%5.1%4.1%4.1%4.7%3.5%2.6%0.77%
Dec 202534.4%16.9%11.8%12.2%5.1%4.9%3.2%4.7%3.5%2.6%0.64%
Jan 202635.2%17.6%12.5%10.9%5.2%5.2%3.9%3.9%3.1%1.8%0.77%
Feb 202634%19.7%12.1%10.5%5.4%5.2%3.7%3.8%3%1.7%0.76%
Mar 202632.6%19.6%13.6%10.1%5.3%4.8%4.4%4.4%3%1.7%0.74%
Apr 202634.5%17.4%12.7%10.7%5.5%5.1%4.5%4.6%2.7%1.5%0.77%
May 202631.9%19.2%13.5%10.3%5.3%4.8%5%5.1%2.5%1.6%0.85%
Jun 202632.8%19.8%12%10.1%5.4%5.9%5.2%4.4%2.3%1.4%0.74%
Jul 202633.6%17.3%12.9%11%5.8%6%4.5%4.5%2.2%1.4%0.76%
Aug 202636.6%15.8%13.4%11.1%5.3%5.6%3.9%4%2.2%1.3%0.81%
Sep 202635.7%17.8%13.1%11%5.2%5.3%3.8%4%2.3%1.2%0.66%
Oct 202640.8%13.8%11.9%11.8%5.1%5%4.4%3.8%1.8%0.95%0.61%

Aveeno and Neutrogena sell other things too, so only their searches that name this product count here, like “aveeno face cream”.

How has branded search for Aveeno and Neutrogena changed worldwide over the last 12 months?

3 findings
  • Aveeno was ahead of Neutrogena in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Aveeno’s share of searches among moisturizer brands worldwide held steady at 5.1%, and its estimated monthly branded searches moved from 74.6K to 92.3K.
  • Across the 12 months ending October 2026, Neutrogena’s share of searches among moisturizer brands worldwide moved from 4.1% to 4.4%, and its estimated monthly branded searches moved from 59.4K to 79.4K.

How did search popularity change for moisturizer brands worldwide in October 2026?

2 changes

  1. In October 2026, Neutrogena overtook Clinique to rank 7th among moisturizer brands worldwide, with 4.4% of the searches.

  2. Aveeno’s share of searches among moisturizer brands worldwide has lost ground for 3 months in a row, from 5.8% to 5.1% in October 2026.

How are Aveeno’s and Neutrogena’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Aveeno’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aveeno

4 branded search terms

  • aveeno face cream
  • aveeno face moisturizer
  • aveeno moisturiser
  • aveeno moisturizer

Neutrogena

2 branded search terms

  • neutrogena face moisturizer
  • neutrogena moisturizer

How the Brand Demand Index is measured

Other head-to-heads among moisturizer brands

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