Brandwave

CeraVe vs La Roche-Posay:Which is searched more?

In September 2026, La Roche-Posay had more branded searches than CeraVe among moisturizer brands worldwide. La Roche-Posay had about 1.8 million branded searches, while CeraVe had 1.5 million. La Roche-Posay made up 20.4% of all moisturizer brand searches we track, and CeraVe accounted for 16.7%. These are worldwide searches for English-language branded terms.

Share of searches among moisturizer brands worldwide in September 2026Is CeraVe or La Roche-Posay more popular in search?
CeraVe16.7%1.5M searches
vs
La Roche-Posay20.4%1.8M searches

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Is CeraVe or La Roche-Posay more popular in search?

Compare the moisturizer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CeraVe and La Roche-Posay among moisturizer brands worldwide, by month

Share of searches by month for La Roche-Posay, CeraVe. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeNiveaCetaphilNeutrogenaEstée LauderCliniqueKiehl'sDermalogicaVanicreamDrunk Elephant
Oct 202518.2%18.2%10.2%10%10.3%12.1%8.2%6.7%2.4%1.6%2%
Nov 202517.4%14.2%11.1%9.5%7.9%14.2%9.5%9.5%2.9%1.6%2.3%
Dec 202519.7%16.1%10.5%8.8%9.5%13.2%8.8%7.2%2.2%1.8%2.2%
Jan 202620.8%17%11.2%11.3%10%9.3%7.6%6.2%2.8%1.9%1.9%
Feb 202622.5%18.4%10.2%10%10.4%10%6.8%5.5%2.5%2%1.7%
Mar 202624.1%16.1%8.9%10.7%10.3%10.7%7.2%5.9%2.6%1.8%1.5%
Apr 202625%16.7%9.3%11.1%10.6%9.1%7.5%5%2.2%1.8%1.5%
May 202625.8%17.2%9.3%9.4%10.9%9.4%7.7%5.2%2.3%1.6%1.3%
Jun 202623.2%19%10%10.4%10.3%8.5%7%5.7%2.5%2.1%1.4%
Jul 202623%18.8%12.7%10.3%9.9%8.5%6.9%4.6%2.1%2.1%1.1%
Aug 202622.4%18.3%11.4%10%11.7%8.2%6.7%5.5%2.5%2%1.3%
Sep 202620.4%16.7%12.4%11.1%10.4%9.2%7.5%6.1%2.7%2.2%1.2%

How has the CeraVe and La Roche-Posay comparison changed over the last 12 months?

3 findings
  • La Roche-Posay was ahead of CeraVe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among moisturizer brands worldwide moved from 18.2% to 16.7%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among moisturizer brands worldwide moved from 18.2% to 20.4%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for moisturizer brands worldwide in September 2026?

2 changes
  1. In September 2026, La Roche-Posay lost share of searches among moisturizer brands worldwide, from 22.4% to 20.4%.

  2. In September 2026, CeraVe lost share of searches among moisturizer brands worldwide, from 18.3% to 16.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CeraVe

1 branded search term

  • cerave

La Roche-Posay

1 branded search term

  • la roche posay

How the Brand Demand Index is measured

Other head-to-heads among moisturizer brands

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