Brandwave

How popular isLa Roche-Posay?

In September 2026, people searched for La Roche-Posay by name about 1.9 million times worldwide, about the same as the previous year. These searches made up 20.4% of all global moisturizer brand searches, placing La Roche-Posay first out of 11 brands. When we asked both ChatGPT and Google AI Overviews about moisturizer brands, La Roche-Posay appeared in all answers and was the second most recommended of the 11.

Search and AI answers in September 2026

La Roche-Posay is the most searched of 11 competitors and the second most recommended in AI answers.

  1. La Roche-PosayShare of searches 20.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. CeraVeShare of searches 16.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NiveaShare of searches 12.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. CetaphilShare of searches 11.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. NeutrogenaShare of searches 10.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+6 more

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Top moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, La Roche-Posay appeared in all four answers. La Roche-Posay is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Neutrogena4th
  5. Vanicream5th
  6. Kiehl's6th
  7. Clinique7th
  8. Nivea–
  9. Estée Lauder–
  10. Dermalogica–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cetaphil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vanicream2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clinique1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiehl's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Estée Lauder0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dermalogica0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about moisturizer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which moisturizer brands compete with La Roche-Posay?

La Roche-Posay against moisturizer brands worldwide, by month

Share of searches by month for La Roche-Posay, CeraVe, Nivea, Cetaphil, Neutrogena, Estée Lauder, Clinique, Kiehl's, Dermalogica, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeNiveaCetaphilNeutrogenaEstée LauderCliniqueKiehl'sDermalogicaVanicreamDrunk Elephant
Oct 202518.2%18.2%10.2%10%10.3%12.1%8.2%6.7%2.4%1.6%2%
Nov 202517.4%14.2%11.1%9.5%7.9%14.2%9.5%9.5%2.9%1.6%2.3%
Dec 202519.7%16.1%10.5%8.8%9.5%13.2%8.8%7.2%2.2%1.8%2.2%
Jan 202620.8%17%11.2%11.3%10%9.3%7.6%6.2%2.8%1.9%1.9%
Feb 202622.5%18.4%10.2%10%10.4%10%6.8%5.5%2.5%2%1.7%
Mar 202624.1%16.1%8.9%10.7%10.3%10.7%7.2%5.9%2.6%1.8%1.5%
Apr 202625%16.7%9.3%11.1%10.6%9.1%7.5%5%2.2%1.8%1.5%
May 202625.8%17.2%9.3%9.4%10.9%9.4%7.7%5.2%2.3%1.6%1.3%
Jun 202623.2%19%10%10.4%10.3%8.5%7%5.7%2.5%2.1%1.4%
Jul 202623%18.8%12.7%10.3%9.9%8.5%6.9%4.6%2.1%2.1%1.1%
Aug 202622.4%18.3%11.4%10%11.7%8.2%6.7%5.5%2.5%2%1.3%
Sep 202620.4%16.7%12.4%11.1%10.4%9.2%7.5%6.1%2.7%2.2%1.2%

  1. 1.La Roche-Posay

    20.4%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2 points.

  2. 2.CeraVe

    16.7%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.6 points.

  3. 3.Nivea

    12.4%

    Moved from 4th to 3rd. 1.1M estimated branded searches, -2.2% vs prior month. Share +1 points.

  4. 4.Cetaphil

    11.1%

    Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Neutrogena

    10.4%

    Moved from 3rd to 5th. 935K estimated branded searches, -20.4% vs prior month. Share -1.3 points.

  6. 6.Estée Lauder

    9.2%

    Held 6th. 823K estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Clinique

    7.5%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.8 points.

  8. 8.Kiehl's

    6.1%

    Held 8th. 550K estimated branded searches, 0% vs prior month. Share +0.6 points.

  9. 9.Dermalogica

    2.7%

    Held 9th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Vanicream

    2.2%

    Held 10th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. 11.Drunk Elephant

    1.2%

    Held 11th. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

67 comparisons

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay worldwide held steady at 1.9M.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among moisturizer brands worldwide increased from 18.2% to 20.4%.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among moisturizer brands worldwide peaked at 25.8% in May 2026 and was lowest at 17.4% in November 2025.
  • Across the 12 months ending September 2026, La Roche-Posay rose from 2nd to 1st among moisturizer brands worldwide.

How did search popularity change for moisturizer brands worldwide in September 2026?

6 changes

  1. In September 2026, Nivea overtook Neutrogena to rank 3rd among moisturizer brands worldwide, with 12.4% of the searches.

  2. In September 2026, Cetaphil overtook Neutrogena to rank 4th among moisturizer brands worldwide, with 11.1% of the searches.

  3. In September 2026, Estée Lauder gained share of searches among moisturizer brands worldwide, from 8.2% to 9.2%.

  4. In September 2026, Clinique gained share of searches among moisturizer brands worldwide, from 6.7% to 7.5%.

  5. In September 2026, Kiehl's gained share of searches among moisturizer brands worldwide, from 5.5% to 6.1%.

  6. In September 2026, La Roche-Posay lost share of searches among moisturizer brands worldwide, from 22.4% to 20.4%.

How are La Roche-Posay’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la roche posay
  • la roche posay lip balm
  • la roche posay men
  • la roche posay vitamin c

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How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands3rd of 2213.2%Show ranking
Face cleanser brands1st of 1516.8%Show ranking
Moisturizer brands1st of 1120.4%Shown above
Body care brands1st of 925.7%Show ranking
Cleansers1st of 627.3%Show ranking
Eye creams1st of 627.6%Show ranking
Eye makeup remover brands1st of 729.2%Show ranking
SPF brands1st of 1029.9%Show ranking
Face wash brands1st of 630.3%Show ranking
Pharmacy skincare brands1st of 534.9%Show ranking
Acne treatments1st of 635.5%Show ranking
Sensitive skin brands1st of 636.6%Show ranking
Face moisturizer brands1st of 537.6%Show ranking
Sunscreen brands1st of 1342.3%Show ranking
Retinol serums1st of 642.9%Show ranking
Micellar water brands1st of 443.7%Show ranking
Sun cream brands1st of 846.2%Show ranking
Toners1st of 649%Show ranking
Baby sunscreen1st of 652.5%Show ranking
Men's grooming brands6th of 90.03%Show ranking
Face sunscreen brands1st of 660.4%Show ranking
Lip care brands8th of 90.67%Show ranking
Vitamin C serum brands4th of 126.8%Show ranking
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