Bulldog vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Bulldog among men's grooming brands worldwide. La Roche-Posay had about 880 branded searches, while Bulldog had 740. La Roche-Posay made up 0.03% of all men's grooming brand searches we track, and Bulldog accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about men's grooming brands, La Roche-Posay appeared in two of the four answers and Bulldog in none.
Who do people search for more?
La Roche-Posay, about 19% more searches than Bulldog
Who does AI mention more?
La Roche-Posay, mentioned in 2 of 4 answers, Bulldog in 0
Who does AI recommend more?
La Roche-Posay, the only one of the two named
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Top men's grooming brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, La Roche-Posay was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bulldog did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Jack Black1st
Kiehl's2nd
Aesop3rd
Marlowe4th- La Roche-Posay5th
Manscaped–
Nivea Men–
Bulldog–
Wahl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jack Black3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Aesop2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kiehl's2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- La Roche-Posay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Marlowe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Manscaped0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nivea Men0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bulldog0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wahl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about men's grooming brands
4 answers
Asked ChatGPT
“Which men's grooming brand should I buy?”
Asked ChatGPT
“What are the best men's grooming brands?”
Asked ChatGPT
“What's the best men's grooming brand for everyday shaving?”
Searched Google, AI Overview
“men's grooming brands”
Searched Google, AI Overview
“men's grooming products”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bulldog or La Roche-Posay more popular in search?
This chart shows how often people search Google for Bulldog and La Roche-Posay by name. Each line represents a brand's share of searches for all nine men's grooming brands we track, month by month, from English-language searches worldwide.
Share of searches by month for La Roche-Posay, Bulldog. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Black | Aesop | Kiehl's | Manscaped | Nivea Men | La Roche-Posay | Bulldog | Marlowe | Wahl |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 30% | 20.2% | 11% | 2.2% | 0.02% | 0.03% | 0.01% | <0.01% |
| Nov 2025 | 26.6% | 32.7% | 26.6% | 12% | 2% | 0.02% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 43% | 28.8% | 15.8% | 10.6% | 1.7% | 0.02% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 46.4% | 25.3% | 17.1% | 9.3% | 1.9% | 0.02% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 40.2% | 27.1% | 18.1% | 12.1% | 2.4% | 0.03% | 0.02% | 0.01% | <0.01% |
| Mar 2026 | 47.2% | 25.8% | 17.3% | 7.8% | 1.9% | 0.02% | 0.02% | <0.01% | <0.01% |
| Apr 2026 | 55.2% | 20.3% | 13.6% | 9.1% | 1.8% | 0.02% | 0.02% | <0.01% | <0.01% |
| May 2026 | 40.2% | 27.1% | 18.1% | 12.1% | 2.4% | 0.03% | 0.03% | 0.01% | <0.01% |
| Jun 2026 | 35.5% | 29.2% | 19.5% | 13.1% | 2.6% | 0.03% | 0.02% | 0.02% | <0.01% |
| Jul 2026 | 37.7% | 31.1% | 17% | 11.4% | 2.8% | 0.03% | 0.02% | 0.01% | <0.01% |
| Aug 2026 | 55.2% | 20.3% | 13.6% | 9.1% | 1.8% | 0.02% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | 40.2% | 27.1% | 18.1% | 12.1% | 2.4% | 0.03% | 0.02% | <0.01% | <0.01% |
How has the Bulldog and La Roche-Posay comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: La Roche-Posay took it in November 2025.
- Across the 12 months ending September 2026, Bulldog’s share of searches among men's grooming brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 870 to 740.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among men's grooming brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for men's grooming brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for La Roche-Posay worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for Bulldog worldwide fell 14.9% over 12 measured months, from 870 to 740 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bulldog’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bulldog
2 branded search terms
- bulldog grooming
- bulldog men
La Roche-Posay
1 branded search term
- la roche posay men
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