Men's grooming brands:Which are searched most?
In September 2026, Jack Black was the most searched among men's grooming brands worldwide, with an estimated 1.2M branded searches and 73.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Jack Black73.4%
Manscaped22.1%
Nivea Men4.5%
Bulldog0.04%
Wahl<0.01%
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Share of SearchLeaderboard
Compare the men's skincare, beard and grooming brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jack Black, Manscaped, Nivea Men. The figures are in the table below the chart.
View monthly share of search table
| Month | Jack Black | Manscaped | Nivea Men | Bulldog | Wahl |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 22.1% | 4.5% | 0.05% | <0.01% |
| Nov 2025 | 65.5% | 29.5% | 4.9% | 0.04% | <0.01% |
| Dec 2025 | 77.7% | 19.1% | 3.1% | 0.03% | <0.01% |
| Jan 2026 | 80.5% | 16.2% | 3.3% | 0.04% | <0.01% |
| Feb 2026 | 73.4% | 22.1% | 4.5% | 0.04% | <0.01% |
| Mar 2026 | 83% | 13.6% | 3.4% | 0.04% | <0.01% |
| Apr 2026 | 83.5% | 13.7% | 2.8% | 0.03% | <0.01% |
| May 2026 | 73.4% | 22.1% | 4.5% | 0.05% | <0.01% |
| Jun 2026 | 69.3% | 25.5% | 5.1% | 0.04% | <0.01% |
| Jul 2026 | 72.7% | 21.9% | 5.4% | 0.04% | <0.01% |
| Aug 2026 | 83.5% | 13.7% | 2.8% | 0.02% | <0.01% |
| Sep 2026 | 73.4% | 22.1% | 4.5% | 0.04% | <0.01% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 1.2M | -45.5% | -10.1 points | |
| 2, held 2nd | 22.1% | 368K | 0% | +8.4 points | |
| 3, held 3rd | 4.5% | 74K | 0% | +1.7 points | |
| 4, held 4th | 0.04% | 740 | +13.8% | 0 points | |
| 5, held 5th | <0.01% | 40 | +33.3% | 0 points |
73.4%
Held 1st. 1.2M estimated branded searches, -45.5% vs prior month. Share -10.1 points.
22.1%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +8.4 points.
4.5%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.7 points.
4.
Bulldog0.04%
Held 4th. 740 estimated branded searches, +13.8% vs prior month. Share 0 points.
5.
Wahl<0.01%
Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among men's grooming brands worldwide?
5 brands
In September 2026, Jack Black was the most searched among men's grooming brands worldwide, with an estimated 1.2M branded searches and 73.4% estimated Share of Search within this set. Manscaped is in 2nd place, 51.2 percentage points behind at 22.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Jack Black | 73.4% | 83.5%Aug 2026 | 65.5%Nov 2025 | 1st |
| Manscaped | 22.1% | 29.5%Nov 2025 | 13.6%Mar 2026 | 2nd |
| Nivea Men | 4.5% | 5.4%Jul 2026 | 2.8%Apr 2026 | 3rd |
| Bulldog | 0.05% → 0.04% | 0.05%Oct 2025 | 0.02%Aug 2026 | 4th |
| Wahl | <0.01% | <0.01%Sep 2026 | <0.01%Jan 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Jack Black’s estimated Share of Search among men's grooming brands worldwide peaked at 83.5% in August 2026 and was lowest at 65.5% in November 2025.
- Across the 12 months ending September 2026, Manscaped’s estimated Share of Search among men's grooming brands worldwide peaked at 29.5% in November 2025 and was lowest at 13.6% in March 2026.
- Across the 12 months ending September 2026, Nivea Men’s estimated Share of Search among men's grooming brands worldwide peaked at 5.4% in July 2026 and was lowest at 2.8% in April 2026.
- Across the 12 months ending September 2026, Jack Black, Manscaped, Nivea Men, Bulldog and Wahl held steady: their estimated Share of Search among men's grooming brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for men's grooming brands worldwide in September 2026?
5 changes
In September 2026, Manscaped gained estimated Share of Search among men's grooming brands worldwide, from 13.7% to 22.1%.
In September 2026, Nivea Men gained estimated Share of Search among men's grooming brands worldwide, from 2.8% to 4.5%.
In September 2026, Jack Black lost estimated Share of Search among men's grooming brands worldwide, from 83.5% to 73.4%.
Estimated monthly branded searches for Wahl worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.
Estimated monthly branded searches for Bulldog worldwide fell 14.9% over 12 measured months, from 870 to 740 in September 2026.
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