Brandwave

How popular isMarlowe?

In September 2026, people searched for Marlowe by name about 300 times worldwide, a 30.2% decrease from the previous year. These searches made up <0.01% of all global men's grooming brand searches, placing Marlowe eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about men's grooming brands, Marlowe appeared in two of the four answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Marlowe is the eighth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. Jack BlackShare of searches 40.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. AesopShare of searches 27.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. Kiehl'sShare of searches 18.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. ManscapedShare of searches 12.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. MarloweShare of searches <0.01%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top men's grooming brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Marlowe was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Marlowe is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jack Black1st
  2. Kiehl's2nd
  3. Aesop3rd
  4. Marlowe4th
  5. La Roche-Posay5th
  6. Manscaped–
  7. Nivea Men–
  8. Bulldog–
  9. Wahl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jack Black3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aesop2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiehl's2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marlowe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manscaped0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea Men0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bulldog0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wahl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about men's grooming brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which men's grooming brands compete with Marlowe?

Marlowe against men's grooming brands worldwide, by month

Share of searches by month for Jack Black, Aesop, Kiehl's, Manscaped, Nivea Men, Marlowe. The figures are in the table below the chart.

View monthly share of searches table
MonthJack BlackAesopKiehl'sManscapedNivea MenLa Roche-PosayBulldogMarloweWahl
Oct 202536.6%30%20.2%11%2.2%0.02%0.03%0.01%<0.01%
Nov 202526.6%32.7%26.6%12%2%0.02%0.02%<0.01%<0.01%
Dec 202543%28.8%15.8%10.6%1.7%0.02%0.02%<0.01%<0.01%
Jan 202646.4%25.3%17.1%9.3%1.9%0.02%0.02%<0.01%<0.01%
Feb 202640.2%27.1%18.1%12.1%2.4%0.03%0.02%0.01%<0.01%
Mar 202647.2%25.8%17.3%7.8%1.9%0.02%0.02%<0.01%<0.01%
Apr 202655.2%20.3%13.6%9.1%1.8%0.02%0.02%<0.01%<0.01%
May 202640.2%27.1%18.1%12.1%2.4%0.03%0.03%0.01%<0.01%
Jun 202635.5%29.2%19.5%13.1%2.6%0.03%0.02%0.02%<0.01%
Jul 202637.7%31.1%17%11.4%2.8%0.03%0.02%0.01%<0.01%
Aug 202655.2%20.3%13.6%9.1%1.8%0.02%0.02%<0.01%<0.01%
Sep 202640.2%27.1%18.1%12.1%2.4%0.03%0.02%<0.01%<0.01%

  1. 1.Jack Black

    40.2%

    Held 1st. 1.2M estimated branded searches, -45.5% vs prior month. Share -15 points.

  2. 2.Aesop

    27.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +6.8 points.

  3. 3.Kiehl's

    18.1%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +4.6 points.

  4. 4.Manscaped

    12.1%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +3 points.

  5. 5.Nivea Men

    2.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.La Roche-Posay

    0.03%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.Bulldog

    0.02%

    Held 7th. 740 estimated branded searches, +13.8% vs prior month. Share 0 points.

  8. 8.Marlowe

    <0.01%

    Held 8th. 300 estimated branded searches, -14.3% vs prior month. Share 0 points.

  9. 9.Wahl

    <0.01%

    Held 9th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare popularity between Marlowe and its closest rivals

Every comparison with Marlowe

7 comparisons

How has branded search demand for Marlowe changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Marlowe worldwide fell from 430 to 300.
  • Across the 12 months ending September 2026, Marlowe’s share of searches among men's grooming brands worldwide held steady, from 0.01% to <0.01%.

How did search popularity change for men's grooming brands worldwide in September 2026?

6 changes

  1. In September 2026, Aesop gained share of searches among men's grooming brands worldwide, from 20.3% to 27.1%.

  2. In September 2026, Kiehl's gained share of searches among men's grooming brands worldwide, from 13.6% to 18.1%.

  3. In September 2026, Manscaped gained share of searches among men's grooming brands worldwide, from 9.1% to 12.1%.

  4. In September 2026, Nivea Men gained share of searches among men's grooming brands worldwide, from 1.8% to 2.4%.

  5. In September 2026, Jack Black lost share of searches among men's grooming brands worldwide, from 55.2% to 40.2%.

  6. Estimated monthly branded searches for Wahl worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.

How are Marlowe’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Marlowe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • marlowe body wash
  • marlowe skincare

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How the Brand Demand Index is measured

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